4.9 rebranding for attraction

Question 1

what is rebranding

Answer 1

they way in which a place is re-developed and marketed so that it gains a new identity so that it can attract new investors and visitors

Question 2

what is reimaging

Answer 2

changing the image or name of a place to counter negative perceptions and provide post-industrial functions like retail leisure and tourism

Question 3

what case study of a UK deindustrialised city

Answer 3

Glasgow

Question 4

what were the two Glasgow slogans for improvement

Answer 4

people make glasgow
glasgow’s miles better

Question 5

what is the area of considerable poverty in Glasgow

Answer 5

Calton- male life expectancy only 54 years, 75% of benefits.

Question 6

how has Glasgow been regenerated

Answer 6

titon tourist crane on Conic Hill, a visitor restaurant attratcion
Burrell collection art museum
International concert hall
Kelvin Grove- 3 mn visits a year

Question 7

why did Glasgow fall into decline

Answer 7

reliant on steelworks, coal mines, engine factories and other heavy industries went out of business leading to mass unemployment and urban decay- representation of gang populations with drug issues and unaffordable housing. this has led to suicide rates double the national average, and increased crime rates.

Question 8

what is Glasgow Miles Better

Answer 8

a campaign promoting glasgow as a tourist industry

Question 9

whst is Glasgow’s ‘Scotland with Style’

Answer 9

aimed to attract trade, new hotel chains, conference centers, flight routes with easyjet. 1.5 million campaign.

Question 10

what was a success for Glasgow in 2014

Answer 10

hosted the commonwealth games- £740 million into Scottish economy which supported over 2000 jobs andhelped with unemployment. has remaining transport infrastructure and sports facilities

Question 11

who are key players in rural regeneration

Answer 11

DEFRA: work with other partners
Local government
conservation groups

Question 12

why is there a need for rural diversification

Answer 12

loss of agricultural employment due to mechanisation
loss of rural services
counterurbanisation leading to some villaged becoming dormitory settlements

Question 13

how have rural areas rebranded

Answer 13

moving towards quality food - valorisation
attempts to facilitate employment like office farm conversions
promotion of tourism and leisure
promotion of cultural heritage