5 Flashcards
(5 cards)
Making sense of ethical consumption
Rational consumer behaviour
A process to communicate certain values
The critique of consumption and consumer society
The ethical aspect of consumer behaviour
Altruism
Ethical consumption as a tool to regulate society
Self-defining conscious consumers
Consumers who don’t let companies to con them (self interest): gets informed (price, quality, origin of the product, services etc.)
ETHICAL AND ENVIRONMENTAL CONSCIOUSNESS, RESPONSIBILITY TOWARDS OURSELVES AND THE REST OF SOCIETY
Massive supply chains of global markets – Challenges
Factual, reliable information on for example the packaging
Political aspects – are they important aspects of conscious consumerism?
Negatív impacts: national economy, workers suffer more from us not buying the products of their company; the regime is less affected
Positive impacts: South-Africa anti-apartheid movements were supported by consumer boycotts
Active political role of a company - openly supporting a side or an ethical value
GREENWASHING
Perfect picture about the company
Supporting civil societies to divert attention from other activities
„environmentally friendly”, only meeting minimum requirements
Scientific sugar coating…
Typical words: organic, natural, healthy, bio etc.
Meaningless titles, stickers, labels
BUILDING ETHICAL BRANDS
Is it a reactive or proactive activity?
Supporting social-environmental causes
Representing ethical values in a consistent manner
Raw materials
Involving local communities
Labour conditions
Innovation
Transparent operation
Sharing profit more widely
