5. The Cognitive Approach Flashcards
What is the cognitive approach
Opposite of behavioural approach (studies observable behaviour), cognitive approach looks at internal workings of mind & explains behaviour through cognitive processes
How our mental processes (for eg, thoughts, perceptions, attention) affect behaviour.
How do cognitive psychologists study processes
- Cognitive psychologists try explain behaviour by looking at our perception, language, attention, & memory
- They study processes indirectly by making inferences abt what is going on inside ppl’s minds, based on their behaviour
Is cognitive approach a reductionist approach
YES, because the mind can be compared to a computer
The 3 assumptions of the cognitive approach
Our mental systems have a limited capacity - the amount of info that can be processed will be influenced by how demanding the task is & how much other info is processed
A control mechanism oversees all mental processes - this will require more processing power for new tasks, leaving less available for everything else
There is a two way flow of information - we take in info from the world, process it & react to it. We also use our knowledge & experiences to understand the world
Why are humans compared to computers
Computers are often used to explain how we think/behave.
- Humans are treated as information processors (computers) & behaviour is explained in terms of information processing (how computers deal with info)
3 main research methods used for studying cognitive approach
- Laboratory experiments
- Field experiments
- Natural experiments
What is the Information Processing Model (model)
INPUT —–> PROCESSING —–> OUTPUT
What is the Information Processing Model used for
(see slide 8 for egs)
- Used to explain mental processes
- Used to make inferences (intelligent guesses) abt mental processes
- Compares a human to a computer
What is a schema
A ‘package’ of ideas & info developed through experience.
Helps you to organise & interpret info & experiences
What does schema affect
Schema affects behaviour.
eg. if someone had a negative experience w a dog in the past, their schema for ‘dog’ would affect their behaviour (avoidance, frightened)
What happens when information is CONSISTENT with a schema
It is assimilated into the schema, and the schema is strengthened
What happens when information is INCONSISTENT with a schema
Accommodation occurs & the schema has to change in order to resolve the problem
3 different types of schema
- Role schemas
- Event schemas
- Self schemas
3 different types of schema: Role schemas
- These are ideas abt the behaviour which is expected from someone in a certain role, setting or situation
3 different types of schema: Event schemas
- These are also called scripts. They contain info abt what happens in a situation
- eg. in a restaurant, you read a menu & place order
3 different types of schema: Self schemas
- These contain info abt ourselves based on physical characteristics & personality, as well as beliefs & values. - Self schemas can affect how you act
3 points + 1
Schema problems
- Schemas can stop ppl from learning new info
- Prejudice & stereotypes can be an outcome of schemas
- Schema which hold expectations/beliefs abt a certain subgroup of ppl may bias the way we process incoming info. This means we may be more likely to pay attention to info we can easily assimilate, & ignore info that involves our schemas to accommodate
This can lead to faulty conclusions, unhelpful behaviour & perception errors
What did Bartlett do and when
Experiment on ‘The War of the Ghosts’, 1932
Method of Bartlett’s ‘The War of the Ghosts’ study
- English participants were asked to eat a Native American folk tale, called ‘The War of the Ghosts’
- It was an unfamiliar story, full of strange & unusual names, ideas & objects. It also had a different structure to an average English story
- The participants were asked to recall the story after different lengths of time
Results of Bartlett’s ‘The War of the Ghosts’ study
- All of the participants changed the story to fit their own schemas. The details in the story became more ‘English’, the story started to contain elements of English culture & details/emotions were added.
- As the length of time between hearing & recalling the story INCREASED, the amount of info remembered DECREASED
Conclusion of Bartlett’s ‘The War of the Ghosts’ study
People use their own schemas to help interpret & remember the world around them
Evaluation of Bartlett’s ‘The War of the Ghosts’ study
- This study was conducted in a laboratory, so lacks ecological validity
- BUT it was highly influential at the time as it paved the way for further cognitive research
3 points
Methods involved in brain scanning
- Lesion studies
- Electrophysiology
- Neuroimaging
Methods involved in brain scanning: Lesion studies
See if brain damage changes behaviour, by removing parts of the brain (normally rats & mice)