Promoting health - social norms approach

Question 1

What is the definition of social norms approach?

Answer 1

To address misperceptions of the norm
Do not use ‘health terrorism’
Promotes a participatory procress

Question 2

Give examples of the social norms approach

Answer 2

Teen drinking rules poster

Smoke free baby poster with woman playing football

Question 3

What are the key steps in social norm approach?

Answer 3

1) Preparation - Define problem, understand population
2) Data collection
3) Data analysis
4) Intervention
5) Follow up and evaluation

Question 4

What are the challenges with social norms?

Answer 4

Not always effective
Differentiating ‘pure’ social norms approach interventions from complex interventions
Finding a way to successfully integrating the social norm into complex interventions