5.2 factors affecting marketing Flashcards

1
Q

timing

A

planning when something should happen

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2
Q

costs

A

need to be considered
e.g of promotion, place

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3
Q

brand image

A

an organization’s reputation
e.g awards that can be featured in ad

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4
Q

monitoring

A

checking or observing progress
e.g monitoring sales, usage, profitability, quality.

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