5.2 - Segmentation

Question 1

What is market segmentation

Answer 1

Market segmentation is the process of dividing a broad consumer or business market into segments. I.e Gender, Age, Location

Question 2

Why do businesses use segmentation

Answer 2

So businesses can talk confidently with everyone about things that matter to them

Question 3

Why do businesses use segmentation

Answer 3

To learn about customers. Which inturn will help the business to customise their products/services in favor of the customer

Question 4

Types of Segmentation

Answer 4

• Age
• Gender
• Location
• Income