Memory Flashcards

1
Q

Processes of memory

A

Input > Encoding > Storage > Retrieval > Output

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2
Q

Accessibility problems

A

Problems with receiving information

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3
Q

Availability problems

A

Problems when information is no longer being stored

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4
Q

(M core theory)
Multi-Store memory model
(5)

A

Input > Sensory memory > Short term memory > Long term memory

  • separate and distinct stores
  • sensory memory holds immediate information
  • if not enough attention is given, information decays
  • displacement occurs when information is shunted out and forgotten
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5
Q

Multi-store memory model evaluation

A
  • Too rigid and ignores individual differences as it doesn’t explain why some have better memories
  • Oversimplifies STM and LTM
  • Over emphasises role of rehearsal, as things can be remembered due to significance
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6
Q

(M alternative theory)
Levels of Processing
(3)

A
  • Shallow processing: only coding information based on its physical characteristics
  • Deep processing: coding information for meaning
  • no different stores
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7
Q

Terry (2005)

4

A
  • Aim: a person’s memory is affected by time and space
  • Repeated measures design, sample of 39
  • IV: immediate or with delay
    DV: how many brands recalled
  • Serial position effect: immediate had primacy and recency, delayed only had primacy
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8
Q

Terry (2005) evaluation

A
  • Lacks ecological validity as we usually do not pay adverts that much attention
  • Lacks construct validity: quite reductionalist, more to memory
  • Demand characteristics from RM design may cause altered results which are inaccurate
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9
Q

(M AoR)

Memory aids

A

Use of cues- cues work on the idea of accessibility problems and information can be retrieved

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