Elaboration likelihood model Flashcards
What did Haugvedt find in 1992?
Attitudes of people with a high need for cognition are based more on product attributes. Low NC people are more responsive to peripheral cues.
What did Agostinelli and Grube find in 2002?
The most successful anti-drinking campaigns have included celebrities. Drunks are not interested in factual information.
Attitudes of people with a high need for cognition are based more on product attributes. Low NC people are more responsive to peripheral cues.
Haugvedt, 1992.
The most successful anti-drinking campaigns have included celebrities. Drunks are not interested in factual information.
Agostinelli and Grube, 2002.
What did Vildrine find in 2007?
Individuals with a high NC responded better to fact based leaflets regarding smoking. Those with low NC responded best to emotional based leaflets.
Individuals with a high NC responded better to fact based leaflets regarding smoking. Those with low NC responded best to emotional based leaflets.
Vildrine, 2007.
What did Snyder and De Bono find in 1985?
People high in self-monitoring are more persuaded by soft sell adverts and vice-versa.
People high in self-monitoring are more persuaded by soft sell adverts and vice-versa.
Snyder and De Bono, 1985.
