Page 36 Definitions

Question 1

Audience

Answer 1

Listener, viewer, or reader of a text

Question 2

Concession

Answer 2

Acknowledgement that opposing argument may be true or reasonable

Question 3

Connotation

Answer 3

Meaning or associations that readers have with a word beyond its dictionary definition

Question 4

Context

Answer 4

Circumstances, atmosphere, attitudes, and events surrounding a text

Question 5

Counterargument

Answer 5

Opposing argument to the one a writer is putting forward

Question 6

Ethos

Answer 6

Speakers appeal to ethos to demonstrate they are credible and trustworthy to speak on a subject

Question 7

Logos

Answer 7

Speakers appeal to logos by offering clear, rational ideas and using evidence (logic)

Question 8

Occasion

Answer 8

Time and place a speech is given/piece is written

Question 9

Pathos

Answer 9

Speakers appeal to pathos to emotionally motivate their audience (emotional appeal)

Question 10

Persona

Answer 10

The face or character the speaker shows to the audience

Question 11

Polemic

Answer 11

Aggressive argument that tries to establish the superiority of one opinion over all others

Question 12

Propaganda

Answer 12

Spread of ideas and information to further a cause (In negative sense, spreading of lies)

Question 13

Purpose

Answer 13

The goal the speaker wants to achieve

Question 14

Refutation

Answer 14

Denial of the validity of the opposing argument

Question 15

Rhetoric

Answer 15

The art of finding ways to persuade an audience

observing, in any case, the means of persuasion

Question 16

Rhetorical appeals

Answer 16

Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling (ethos, logos, pathos)

Question 17

Rhetorical triangle (Aristotelian triangle)

Answer 17

Diagram illustrating relationship between speaker, audience, and subject in determining a text

Question 18

SOAPS

Answer 18

(Subject, Occasion, Audience, Purpose, Speaker) The various elements that make up the rhetorical situation

Question 19

Speaker

Answer 19

The person/group who creates a text

Question 20

Subject

Answer 20

The topic of a text

Question 21

Text

Answer 21

• Written word

- In humanities, an cultural product that can be “read” (investigated)