3.3

Question 1

Demographic segementation

Answer 1

Age
Gender
Occupation
socio economic gruop

Question 2

Scio econmic gruops

Answer 2

A-high mangaerial or professional
B-intermediate managerial or professional
C1-supervisory junior manger y clerk
C2skileedd manual workers
Dsem and unskileed manual workers
E

Question 3

Income segmenatatioon

Answer 3

certain goods are target to people of certain level of income
e.g. prosche rolex (high)
iceland popundland(low)

Question 4

geographical region segmentation

Answer 4

ACORN (e.g. postcode)
look at where particular consumer lives
rural city
income levels

Question 5

Behavioral segmentataion

Answer 5

ways consumer uses or respond
lifestyle-hobbies
level of brand loyalty
benefit sought by consumers(looking for what)
purchase occasion
frequency of usage

Question 6

market targetting

Answer 6

deciding which segments to target