10. Social Norms and 11. Obedience and resistance Flashcards
Festinger, Pepitone, Newcomb
- Disinhibition
- Increased attention to the group
- Group identification
Deindividuation
zimbardo, more agression without nametags and stuff
Social Identity Model of Deindividuation Effect
(Side) - The state in which group or social identity dominates individual identity
- Increased accessibility of group norms – decreased personal norms
- Group salience
2 types of norms and what they mean
Descriptive norms
- • Seeing what other people do has an influence on our own behavior.
Injunctive norms
- • Our behavior is also influenced by what people believe should be done.
- • Requires more cognitive effort
- Combination strongest effect
- Mismatch no effect
Why do norms guide behaviour so well?
Explicitly enforced
- > public conformity
Internalized as the right and proper things to believe, feel, or do
- > Private conformity
Milgram’s
study of obedience
study of obedience
TheNorm of Obedience to Authority
People obey commands from legitimate authorities
No need for formal enforcement
privateconformity
The Norm of Obedience Must be Accessible
- • Physical presence
- • Focus on obedience
- • Downplay other norms (e.g. solidarity)
The Norm of Obedience Must be ACtivated
Incompatible norms must be suppressed:
- • Social responsibility
- •Not to harm innocent victims
- Systematic processing can help us escape from the inappropriate use of norms
- Following techniques can help:
o 1. Question how norms are used (low-ball technique)
o 2. Question claims about relationships (allyship, authority)
o 3. Question others’ definitions of situation (offer alternative)
Theory of planned behaviour
Intentions formed on the basis of:
- • attitudes about the behavior
- • social norms relevant to the behavior
- • perceived control over the behavior
