5.9 contestability Flashcards

(9 cards)

1
Q

What is contestibility?

A

measures the degree to which a market is open to potential competition

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1
Q

What are the characteristics of contestable markets?

A

1)freedom of entry and exit
2) a credible threat of potential entrants
3)hit and run competition

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2
Q

What is an example of a contestable market?

A

Ride-sharing apps such as Uber and Lyft have increased competition in the taxi industry.

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3
Q

How does contestibility affect the performance of an industry?

A

1)greater incentive satisfy consumer preferences (dynamic efficiency and investment
2)anti-competitive practices

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4
Q

How might a firm erect barriers to entry with supernormal profit?

A

invest in specialised technology, increase range

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5
Q

How does limit pricing drive out inefficient firms?

A

undercutting the prices of other firms in the market, causing them to lose out on profits and thus leave the market if they cannot reduce costs

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6
Q

What are the benefits of limit pricing?

A

economies of scale/productive/allocative efficiency

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7
Q

what is hit and run competition?

A

when firms enter a market and make high profits until it is competed away, then exit the market

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8
Q

what is a contestable market?

A

one which is susceptible to new entrants which challenge existing firms due to low barriers to entry and low sunk costs.

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