5.9 contestability Flashcards
(9 cards)
What is contestibility?
measures the degree to which a market is open to potential competition
What are the characteristics of contestable markets?
1)freedom of entry and exit
2) a credible threat of potential entrants
3)hit and run competition
What is an example of a contestable market?
Ride-sharing apps such as Uber and Lyft have increased competition in the taxi industry.
How does contestibility affect the performance of an industry?
1)greater incentive satisfy consumer preferences (dynamic efficiency and investment
2)anti-competitive practices
How might a firm erect barriers to entry with supernormal profit?
invest in specialised technology, increase range
How does limit pricing drive out inefficient firms?
undercutting the prices of other firms in the market, causing them to lose out on profits and thus leave the market if they cannot reduce costs
What are the benefits of limit pricing?
economies of scale/productive/allocative efficiency
what is hit and run competition?
when firms enter a market and make high profits until it is competed away, then exit the market
what is a contestable market?
one which is susceptible to new entrants which challenge existing firms due to low barriers to entry and low sunk costs.