The Self Flashcards
1
Q
Define the ideal self
A
conception of how we would like be
2
Q
Define the actual self
A
more realistic appraisal of the qualities we have
3
Q
what is symbolic interactionism?
A
the idea that relationships with others play a large part in forming the self
4
Q
what are some marketing implications of high self-esteem?
A
high self-esteem are more likely to be risk takers
5
Q
what are some marketing implications of high self-monitors?
A
are very careful about their public appearance
6
Q
what is the extended self?
A
external object considered to be part of us
7
Q
what are the 4 levels of the extended self?
A
- individual - personal possessions
- family - furnishings
- community - neighbourhood
- group - social groups
