6. Impression Formation Flashcards
(8 cards)
1
Q
What is impression formation?
A
- way in which we form impressions
- often fist impressions are established by specific characteristics of the person
2
Q
What are the 2 theories of impression formation?
A
- configuration model
- cognitive algebra
3
Q
What is the original configuration model?
A
- form an overall consistent impression (gestalt approach) rather than a combination of individual traits
- holistic
4
Q
What is the revised configural model?
A
- traits are not simplistically combined
- holistic traits are originally formed
- seek to form consistent impressions
- central traits have a greater influence on the impression than peripheral traits
5
Q
What is cognitive algebra?
A
- impression formation is an evaluative process
- a subject value is assigned to each trait observed
6
Q
In cognitive algebra, how are the evaluations combined?
A
- summative
- averaging
- weighted averaging: certain traits are given greater weighting in certain contexts
7
Q
What is the negativity bias?
A
- negative traits have a greater impact on impressions
- it is also remembered more
8
Q
What is the halo effect?
A
- we generally attribute positive qualities to physically attractive people
