Self-report techniques

Question 1

What is an open question?

Answer 1

No fixed choice of response and respondents can answer in any way they wish.

Question 2

What is a closed question?

Answer 2

Fixed choice of responses determined by the question setter.

Question 3

What is the Likert scale?

Answer 3

Respondents can indicate the extent they agree/disagree. Usually five levels from strongly agree to neutral to strongly disagree.

Question 4

What is a rating scale?

Answer 4

A means of assessing experiences/attitudes by asking respondents to rate statements. 1-3/1-5 etc

Question 5

What is a semi-structure interview?

Answer 5

Combines pre-determined questions (structured interview) with questions developed in response to answers given (unstructured interview).

Question 6

What is standardisation?

Answer 6

Using exactly the same formalised procedures and instructions for all participants in a study.

Question 7

What are demand characteristics?

Answer 7

A cue from the experimenter or the experimental situation that may be interpreted by participants as revealing the purpose of the study. This may lead them to change their behaviour and act accordingly.

Question 8

What is social desirability bias?

Answer 8

A tendency for respondents to answer questions in a way that presents them in a better light.