Persuasive techniques Flashcards
Rhetorical Question
A question with an implied answer.
Repetition
When the same word/phrase is repeated for emphasis.
Metaphor
When something is explained as something else
Simile
When something is “like” something else.
Hyperbole/Exaggeration
Going over the top
Alliteration
Repetition of the same sound at the beginning or words
Emotional appeals
Play on people’s feelings rather than logic/reasoned responses. Used in overt or subtle ways
Emotive language
Deliberate use of strong words to play on the reader’s feelings. Eg. vicious, heartbreaking, vile.
Tone
Mood or feeling of a piece of writing. Reinforces the writer’s feelings or attitudes, reflects on to the audience. Generates a desired emotional response and also positions the audience to share the point of view.
propaganda
the spreading of issues, information, or rumors for the purpose of influencing people
pronoun
a word that can function as a noun phrase used by itself and that refers either to the participants in the discourse (e.g. I, you ) or to someone or something mentioned elsewhere in the discourse
Imperative
A statement that demands action
Facts/Information
Form of evidence that is known to be true
Tone
A way to describe the ‘voice’ of a piece of writing
Statistics
Figures, percentages or conclusions of a study used to add weight to an idea or argument
