Unit 4- Advertising Flashcards by isa zopf | Brainscape

Q

Kleinanzeige

A

classified ad

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Q

Werbung in den sozialen Medien

A

social media promotion

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Q

als Infosendung getarntes Werbevideo

A

infomercial

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Q

Plakatwand

A

billboard

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Q

Anzeige, Annonce

A

advertisement

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Q

Werbung, Reklame

A

advertising

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Q

im Unterschied zu

A

in contrast to

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Q

identisch sein mit etw.

A

to be identical to sth.

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Q

etw. ansprechen, reizen

A

to appeal to sth.

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Q

etw. mit etw. vereinigen (Firmen)

A

to incorporate into sth.

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Q

kundengenerierte Werbung

A

consumer- generated advertising

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Q

Übertragung von Informationen/ Emotionen

A

transfer of information/ emotions

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Q

Produktplatzierung

A

product placement

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Q

Unterstützung/ Befürwortung durch einen Promi bzw. Berühmtheit

A

celebrity endorsement

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Q

ergebnislos, nicht überzeugend

A

inconclusive

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Q

Bestreben, Ziel

A

aspiration

Q

Überzeugung

A

persuasion

Q

etw. auf etw. ausrichten

A

to align sth. with sth.

Q

Kaufabsicht

A

intention to buy, purchase intent

Q

Gerüchte/ Gerede kreieren, entstehen lassen

A

to create a buzz

Q

Nachteil

A

drawback

Q

Zielmarkt

A

target market

Q

Kauf- Kreislauf

A

purchasing cycle

Q

eine Zielgruppe erreichen

A

to reach a target audience

Q

Aufmerksamkeit auf etw. lenken

A

to draw attention to sth.

Q

Ähnlichkeit haben mit etw.

A

to have a resemblance/ similarity to sth.

Q

einen neuen Ansatz/ Versuch starten

A

to take a new approach

Q

eine Annonce/ Anzeige platzieren, schalten

A

to place an advertisement

Q

wohingegen

A

whereas

Q

während

A

while

Q

anders als, im Gegensatz zu

A

unlike

Q

überdies, zudem

im Detail betrachtet

A

moreover

in detail