Animal Farm Propaganda Flashcards
What will propaganda often do
It will often deliberately arouse farm distrust, and hatred of the opposition
What are different types of propaganda
- use of colloquialism and expressions of brotherhood and fellow-feeling
- literary or poetic turn of phrase
- rhetorical questions
- repetition
- cliches
- emotive language often laden with adjectives and adverbs
- bandwagon or join the crowd
- testimonial
- fear
- logical fallacies
- glittering generalities or oversimplification
- name-calling
- slogans
- scapegoat
- outright lie
Literarily or poetic turn of phrase
Although the speaker needs to identify as ‘ one of us’ , he must also impress his audience with his superior knowledge
Rhetorical questions
The speaker is not looking for an answer, but makes the answer seem obvious – and just to make sure he usually answers he question himself. By pretending to be conducting a dialogue with the audience, he puts across his own point of view
Reply ion
By repeating his message, the speaker ensures that it gets across and is imprinted on the listeners’ minds
Cliches
The audience is comfortable with familiar phrases and feels, again, that the speaker is ‘one of us’
Emotive language often heavily laden with adjectives and adverbs
The emotive language arouses the audience’s fear, anger, etc. and the adjective help to make the language more vivid
Bandwagon or join the crowd
The idea us put forth that, “everyone is doing it” or everyone supports the idea or cause, so you should too. It appeals to the conformist in all of us: not one wants to be left out
Testimonial
Someone you look up to. Celebrity endorsement – often in advertising. Athletes and entertainers appeal to everyone because of their popularity and supposed credibility
Fear
Presents a dreaded circumstance and usually follows with a specific type of behavior that is needed to avoid that horrible circumstance – often used in politics
Logical fallacies
Applying logic, one can draw a conclusion from one of more established premises. The premises may be accurate , bet the conclusions are not.
• circular reasoning: something is good because it is good
• faulty cause & effect reasoning: a conclusion that does not logically follow
• misleading information: use statistics to impress or deceive
Glittering generalities or oversimplification
A generally accepted virtue is usually employed to stir up favorable outcomes
Name-calling
Tie a person or cause to a largely perceived negative image
Slogans
Make oversimplified statements that imply action or belief with no thinking
Scapegoat
Blame everything that goes wrong on a single person or grip that cannot defend itself
