Chapter 3

Question 1

any means used to maintain behavioral norms and regulate conflict.

Answer 1

social control

Question 2

standards of proper or acceptable behavior. Several modes of social control are important to marketing.

Answer 2

behavioral norms

Question 3

the moral principles or values that generally govern the conduct of an individual or a group.

Answer 3

ethics

Question 4

ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma.

Answer 4

deontological theory

Question 5

ethical theory that is founded on the ability to predict the consequences of an action.

Answer 5

utilitarian ethical theory

Question 6

ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes.

Answer 6

casuist ethical theory

Question 7

an ethical theory of time and place ethics; that is, the belief that ethical truths depend on the individuals and groups holding them.

Answer 7

moral relativism

Question 8

a character trait valued as being good.

Answer 8

virtue

Question 9

the rules people develop as a result of cultural values and norms.

Answer 9

morals

Question 10

a guideline to help marketing managers and other employees make better decisions.

Answer 10

code of ethics

Question 11

a law that prohibits US corporations from making illegal payments to public officials of foreign governments to obtain business dealings in those countries.

Answer 11

Foreign Corrupt Practices Act (FCPA)

Question 12

a business’s concern for society’s welfare.

Answer 12

Corporate Social Responsibility

Question 13

ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm’s operation.

Answer 13

stakeholder theory

Question 14

a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that a firm’s economic performance supports the entire structure.

Answer 14

pyramid of corporate social responsibility

Question 15

the idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunities to build profits and help the world at the same time.

Answer 15

sustainability

Question 16

the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.

Answer 16

green marketing

Question 17

the cooperative marketing efforts between a for profit firm and non profit organization.

Answer 17

cause-related marketing