Deck 5 done

Question 1

what is routine problem solving

Answer 1

daily transactions that happen without thought

Question 2

what is limited problem solving

Answer 2

buying situation you’ve done before but not familiar with

Question 3

what is extended problem solving

Answer 3

buying situation which requires a lot of thinking and research

Question 4

what is a high involvement product

Answer 4

manner in which product used has capacity to deeply affect happiness and cannot easily ignore product

Question 5

example of a high involvement product

Answer 5

medical procedure

Question 6

what is a low involvement product

Answer 6

fewer consequences for individuals’ psychological well-being

Question 7

example of a low involvement product

Answer 7

washing up liquid

Question 8

what are the three different buying situations

Answer 8

routine,
limited,
extended

Question 9

what is the decision making process

Answer 9

need recognition - information search - information evaluation - purchase decision - post-purchase evaluation

Question 10

what is experiential marketing

Answer 10

experience

Question 11

example of experiential marketing

Answer 11

carlsberg pint out of billboard

Question 12

two sources of sociocultural influences

Answer 12

reference groups,

family

Question 13

what is a reference group

Answer 13

any person that serves as a point of comparison (or reference) for an individual in forming either general or specific values, attitudes or a specific guide for behaviour

Question 14

what are normative reference groups

Answer 14

influence development of basic code of behaviour

Question 15

what are comparative reference groups

Answer 15

influence the expression of specific consumer attitudes and behaviour

Question 16

what are the different types of reference groups

Answer 16

normative reference groups,
comparative reference groups,
indirect reference groups

Question 17

who are indirect reference groups

Answer 17

political leaders, sports people, people of recognition

Question 18

households can be either _____ households or __ ______ households

Answer 18

family,

non family

Question 19

what are non family households

Answer 19

unmarried couples,
friends, roommates,
boarders

Question 20

what is childhood consumer socialisation

Answer 20

process by which children acquire the skills, knowledge, attributes and experiences necessary to function as consumers

Question 21

what does culture offer

Answer 21

culture offers order, direction and guidance in all phases of human problem solving

Question 22

how is culture learned

Answer 22

formal learning, informal learning, technical learning