6.4

Question 1

What factors should you use to justify business decisions?

Answer 1

Appropriateness
Awareness of other perspectives
Evidence based

Question 2

How does appropriateness justify business decisions?

Answer 2

Decision based on its chance of success
Use decision tree or Ansoff’s matrix

Question 3

How does awareness of other perspectives justify business decisions?

Answer 3

Should be aware of perspectives of internal and external stakeholder groups
Being knowledgeable about interests of stakeholder groups
Not always possible to please all stakeholders

Question 4

How does evidence based justify business decisions?

Answer 4

Evidence drawn from primary and secondary research should be used
Balance of qualitative and quantitative data gathered internally and externally
Provided that data from research is valid and reliable, decision should the right one