5.2- Kings Cross fieldwork

Question 1

What is the aim of your kings cross fieldwork?

Answer 1

to examine the success of re branding and regeneration in the kings cross area

Question 2

What are comparison goods?

Answer 2

goods that consumers purchase infrequently. sometimes called high order goods

Question 3

What are convenience goods?

Answer 3

a consumer item that is widely available and purchased frequently. Sometimes called low order goods

Question 4

What data is used to investigate re branding socially?

Answer 4

pedestrian count
questionnaire
crime rate statistics
census data

Question 5

What data is used to investigate re branding economically?

Answer 5

photographs
land use survey
unemployment rate statistics
hous price/rent variations in areas

Question 6

What data is used to investigate re branding environmentally?

Answer 6

EQS
photographs of the area
old postcards to compare to current
comparing old land use with current, could use gis for this

Question 7

define regeneration

Answer 7

the process of improving the derelict and neglected districts of a city.

Question 8

define rebranding

Answer 8

the process of giving a product, organisation, business or area a new image to make it more attractive or successful.

Question 9

define derelict

Answer 9

poor conditions as a result of disuse and/or neglect

Question 10

what were the two locations you investigated for your urban field work?

Answer 10

1. Caledonian Road (not regenerated)

2. Kings Cross (regenerated)

Question 11

what is a land use survey? and what can you use to present your results from it?

Answer 11

-it’s a stratified/systematic sampling method
-you had to walk down the street and record every other shop you walk passed
-you had to write down the shops name, the shop type, and weather it sold convenience or comparison goods.
GIS mapping and bar graphs

Question 12

what did you find from doing a land use survey on Caledonian road?

Answer 12

there was a balance between convenience goods (food) and services (cafes or restaurants), and comparison (hair dressers, dental practice)

Question 13

what did you find from doing a land use survey in Kings Cross centre?

Answer 13

almost all the businesses were convenience stores (restaurants, bars, cafes, shops) and only very few comparison businesses (offices, visitor centre)

Question 14

what is a clone town survey? and what can you use to present your results from it?

Answer 14

-It’s a random sampling method.
-you have to walk around the area and tally the number of chain stores and independent stores.
clone town rating score

Question 15

what did you find from doing a clone town survey on Caledonian road?

Answer 15

there were a lot more independent stores

Question 16

what did you find from doing a clone town survey on kings cross?

Answer 16

there were a lot more chain stores

Question 17

what is EQS? and what can you use to present your results from it?

Answer 17

environmental quality survey
- you had to rank different characteristics of the area on a scale of one to five
use radar graphs

Question 18

what did you find from doing the environmental quality survey (EQS) on Caledonian road?

Answer 18

• it was more traditionally styled rather than modern
• it clashed with its surroundings
• it was relatively well maintained
• there wasn’t much traffic
• there was some litter

Question 19

what did you find from doing the environmental quality survey (EQS) in kings cross centre?

Answer 19

• it was very modern
• it kept with its surroundings
• very well maintained
• no traffic
• no litter

Question 20

what is the pedestrian and traffic count? and what can you use to present your results from it?

Answer 20

-its a stratified sampling method
-you had to count the number of people or vehicles passing each way over 2 mins.
proportional bar chart

Question 21

what did you find from doing the pedestrian and traffic count on Caledonian road?

Answer 21

(at mid day)
not many people were passing by - roughly 10
many cars passed by- roughly 30

Question 22

what did you find from doing the pedestrian and traffic count in kings cross centre?

Answer 22

(at 1pm)
lot of people passed by - roughly 25
hardly any vehicles passed by- roughly 5

Question 23

what is the questionnaire method? and what can you use to present your results from it

Answer 23

-it’s a random sampling method
-you had to politely go and ask people if you could ask them about there experience and judgement of the area.
word cloud

Question 24

what did you find from doing the questionnaire on Caledonian road?

Answer 24

• people felt very safe during the day and relatively safe during the night
• most people were residents or worked within 2 miles
• people said it was environmentally okay.
• people said they would recommend living there (good transport links and nice community with independent shops)

Question 25

what did you find from doing the questionnaire in kings cross centre?

Answer 25

• people felt very safe during the day and the night.
• people were there for work.
• they said the environment was very good
• and people said that they may recommend the area as it is a nice modern area with good transport links however it’s very expensive.