Chapter 33 - Marketing and Communication Flashcards

1
Q

Blind Ad

A

Any real estate advertisement that does not include the sponsoring broker’s business name and that is used by any licensee regarding the sale or lease of real estate.

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2
Q

Counteroffer

A

A response to an offer to enter into a contract, changing some o the terms of the original offer; a rejection of the original offer and does not create a binding contract unless the new counteroffer is accepted by the original offeror

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3
Q

Meeting of the Minds

A

Acceptance of the terms of an offer

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4
Q

Multiple Listing Service

A

A listing service whereby local member brokers agree to share listings, and agree to share commissions on properties sold jointly

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5
Q

Offer

A

When one person proposes a contract to another and that offer is accepted, a binding contract is formed

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6
Q

True Picture

A

The mandate to present accurate words and images that do not misrepresent a property or mislead a consumer in a advertising, marketing and other representations.

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