Chapter 11, Decision making and conflict

Question 1

3 types of decisions

Answer 1

• Strategic decisions: long-term
• Tactical decisions: affecting a particular part of the business, medium term
• Operational decisions: day to day

Question 2

Ansoff’s Matrix

Answer 2

Strategic tool used to help a business grow 
concerning:
- Market penetration
- Market development
- Product development 
- Diversification

Question 3

Stakeholder influence on decision making

and growth

Answer 3

• shareholders interested in profits and dividends
• Customer wants quality
• Employees want increased profit wages and conditions
• Local community in jobs and pollution
• Environmental groups