Unit 7 Words (A stand at a trade fair)

Question 1

commercial edge

Answer 1

an advantage over the people or businesses who are competing with you

Question 2

control costs

Answer 2

to limit the amount of money that has to be spent in order to buy, do or make something

Question 3

custom-built

Answer 3

it is specially made for a particular buyer

Question 4

costumised solution

Answer 4

has been made to solve a customer’s particular needs

Question 5

enhance

Answer 5

to improve the quality, amount or value of something

Question 6

exhibit

Answer 6

to show something publicly in a place such as a museum or trade show

Question 7

fee

Answer 7

an amount of money paid for a partiuclar piece of work or for a particular right or service

Question 8

for hire

Answer 8

something that can be uses temporarily in exchange for money

Question 9

give you an edge over your competition

Answer 9

to give you an advantage over the people or businesses who are competing with you in a particular market

Question 10

guarantee

Answer 10

to promise that something will happen or is true

Question 11

huge stock

Answer 11

a large amount of goods thara a store or business has for sale

Question 12

install

Answer 12

to put furniture, a machine, or a piece of equipment into position and make it ready to use

Question 13

keen price

Answer 13

prices ar lower and offer more value than others

Question 14

legal requirement

Answer 14

a rule in law about something that it is necessary to have or to do

Question 15

liaise

Answer 15

to work with someone in order to exchange information with them

Question 16

make an impact

Answer 16

to have a powerful effect on someone or something

Question 17

man the stand

Answer 17

to work at a table or structure where someone can sell or advertise their products or services

Question 18

marketing advantage

Answer 18

an advantage over the people or businesses who are competing with you

Question 19

marketing solution

Answer 19

a way of finding out what customers want, using that information to design products and services, and selling them effectively

Question 20

maximise visitor numbers

Answer 20

to make the amount of people who visit as big as possible

Question 21

monitor

Answer 21

to watch a situation carefully for a period of time in order to discover something about it

Question 22

mount

Answer 22

to fix something on a wall, in a frame, etc. so that it can be viewed or used

Question 23

on a first-come-first-served basis

Answer 23

used to mean that people will receive something or be dealt with in the order in which they ask or arrice

Question 24

project management

Answer 24

the activity of organising and controlling a project

Question 25

ready-made equipment

Answer 25

the machinery, tools, etc. that you need to do a job in a finished form and available to use immediately

Question 26

registration

Answer 26

when a name or information is recorded on an official list

Question 27

sales technique

Answer 27

the ability to persuade people to buy a company’s products or service

Question 28

trade event

Answer 28

a large event at which companies show and sell their products and try to increase their business

Question 29

win new business

Answer 29

to succeed in getting more people or companies to buy your goods or services