quiz 1 Flashcards

1
Q

strategic communication

A

purposeful, audience oriented

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2
Q

Professional communication

A

Clear and concise, ethical, and appropriate to the situation

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3
Q

Adaptable communication

A

Current with technology, and able to work with many cultures

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4
Q

Quantitative Research

A

Research that relies on numerical data.

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5
Q

Qualitative Research

A

Research that provides insight into the attitudes, values, and concerns of research subjects through interviews and observations

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6
Q

Tertiary sources

A

Books and articles that synthesize material from secondary sources

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7
Q

Convenience sample

A

A survey population selected because you have easy access to that group

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8
Q

Why study business communication

A
  1. Gives competitive edge over people who do not possess the skills
  2. contributes to professional and personal success
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