Chapter 3 - Competitor Identification

Question 1

Customer Based Approaches

Answer 1

Customer Choices - what brand would you buy if your favourite wasnt there
Application associations
What product substitutes

Question 2

Strategic groups

Answer 2

Pursue similar competitive strategies
Have similar characteristics
Have similar assets and competencies

Question 3

Potential competitors

Answer 3

Market expansion
Product expansion
Backward integration
Forward integration
Export assets or competencies
Retaliatory or defensive strategies

Question 4

Relevant Competencies

Answer 4

What businesses have been successful
What assets/competencies contributed to the success
What businesses have had chronically low performances
What assets/competencies do they lack

What are the key customer motivations
What is needed to be preferred
What is needed to be considered
What is important to the customer

What assets/competencies represent industry mobility barriers (deep water oil drilling has assets that cannot be replaced by on shore firm)

What is the significant value of the added components in the value chain
A firm that can excel on a critical level added component has a sustainable advantage