Exam I Flashcards
What is social psych
-scientific study of situations that cause people to change their attitudes behaviors and cognition
Example of experiment that test changes in attitude
-Boring task given to participants, confederates said “task is fun”
- Conditions:
1) participants get paid $1
2) participants get paid $20 - Participants getting paid $1 rated the task more enjoyable because they went through COGNITIVE DISSONANCE
- Cognitive dissonance = when feelings (attitude) do not match behavior, causing anxiety, so people change attitude to relieve anxiety.
Example of experiment that measures changes in behavior
-Male college students asked to define fake vocab words
- Conditions: (IV)
1) Low self esteem group: experimenter tells participants they are doing a bad job
2) High self esteem group: experimenter tells participants they are doing a good job
- Takes a break and meets female confederate
- Conditions: (IV)
1) Female confederate moderately attractive
2) Female confederate highly attractive
Results:
-Men were more likely to hit on highly attractive confederate if they were in the high self esteem group and more likely to hit on moderately attractive confederate if in low self esteem group
(These men did not have self esteem issues, manipulated by experimenter)
Example of experiment that measures changes in cognition
- Male and female pics from yearbook
- Sorted by “male attractive”, “female attractive”, “male unattractive”, “female unattractive”
- Gave pics to participants and asked them to measure personality out of a list of desirable and undesirable traits
- Results:
- The more attractive a person was the higher people rated them for personality
- No sex differences)
Hindsight bias
-Overconfidence that you could have predicted the correct outcome that has already been revealed
The role of research (Counterintuitive findings)
Discussion study
- Group 1: (control)- Just joined w/ no initiation
- Group 2: (Mild)- A little more difficult to join, said easy sex words
- Group 3: (severe)- Hard initiation. 12 obscene sex words
Results:
-People who went through the toughest initiation rated discussion and discussion members the best
Study of Attraction
Scary bridge vs. Steady bridge
-Men on scary bridge more likely to call female experimenter than steady bridge men
Problems:
-No random assignment, stopped anyone that happened to be on the bridge
-Creates a SELF SELECTION BIAS: participants chose their conditions, which can create differences between groups
Dispositional vs situation
-People who do crazy things are not necessarily crazy
Dispositions:
- Study of competitiveness
- Same game, changed name
Conditions: (IV)
1) Community game
2) Wall street game
Conditions: (IV)
1) Cooperative people
2) Competitive people
-DV= cooperative/competitive behavior
- Results:
- People were more cooperative in the community game than the wall street game despite their personality
- Name affected the participants expectations/behavior
The Fundamental Attribution Error
- Assuming anything a person does has to do with them internally
- Assuming a target person acted a certain way due to the targets personality traits (Dispositional view)
Zimbardo Standford Prison Study
- Regular college men (no trouble/problems prior)
- 1/2 guards, 1/2 prisoners
- Mock prison in renovated psych department
- Cut short after 6 days bc got out of hand and violent
- No clear dependent variable/measurements
- Ethics and stress not okay today
- Random assignment
Major theoretical perspectives of social psych (sub areas)
Sociocultural
Evolutionary
Sociocultural:
-Social influence across cultures
Evolutionary:
-Types of behaviors are so common from people that need them to survive, they pass them down to their chilrdren
Experiments on evolutionary
Reaction time
- Look at 9 faces and pick out what face is different
- Wanted to see if facial expressions affected this/reaction time (ex: 8 happy faces and 1 angry face)
Social learning theory
Noticing what other people are doing and following along
Cognitive
Thinking processes about people
Personality
How people of different personalities react to social influences
Applied Social psych
Applying social psych to a real world situation
Ex: “How can you influence people not to use tanning bed?”
Some differences between social psych and sociology
-Sociology focuses on society and their roles, psych does not
Kunen (1995) report on colee programs in prison
-20% lower reoffending rate than other prisoners
Problem:
-People were not randomly assigned, participants chose if they wanted to be in program (self selection bias)
-Poses the question, would we see these results before the program Are their differences between the groups that caused these results (no way of knowing w/o random assignment)
Conducting an Experiment:
JFK
- People rated JFK more likable after messing up the “Bay of Pigs” act, because he was seen as almost perfect
- Can’t just ask people why they don’t like someone bc usually they don’t know why they feel the way they feel (no control either)
- Must conduct an experiement
Conducting an experiment:
JFK phenomenon w high school senior
-Participants listened to a fake audio of a high schooler
Conditions:
1) Nearly perfect person (heavily involved, etc)
2) Mediocre person
- Both people either went through tape without a blunder or with the blunder of spilling coffee
- Nearly perfect persons attractiveness level went up when he “blundered”, while mediocre persons rating went down
Designing an experiment:
Initiation experiment
Experimental question:
-Do people who go through a lot of effort to join a group like it better than those who go through less effort?
Cover Story:
-Recruited female college students for dynamics of group discussion
One factor (One IV):
- Type of initiation
- 3 levels of that factor (no initiation, mild, severe)
Two factor (DV/measures): -Rating of discussion and discussion members
Designing an experiment:
(Initiation experiment)
Operational definitions for IV and DV
IV operational definition:
-How to create conditions
DV operational definitions:
-How to measure
Ex IV operation defs:
-Severe: Read 12 obscene sex words aloud and vivid description of sexual activity
- Mild: Read aloud 5 words related to sex (not obscene)
- Control: No task required to joining discussion
Designing an experiment:
(Initiation experiment)
Results/conclusion
Results:
-All groups listened to same discussion tape
-But severe initiation people rated the discussion and discussion members higher than the other groups/conditions
Conclusion:
-Cognitive dissonance (people do not like to put in a lot of effort for nothing)
Lab experiments vs real life initiation situations (advantages/disadvantages)
Advantages in real life:
- Saves time
- No human subject approval
Advantage in lab:
-Control (setting, same recording, control over conditions)
Key aspects that create an experiment
- Random assignment
- Enables cause-effect conclusion (internal validity)
Types of experiments
1) Lab
2) Field experiment (real world, w/ random assignment)
3) Survey
Ex of field experiment
Litter experiment, fliers on windshield in real parking lot
- A lot of litter present in setting, fliers on windshield, seeing if they take it with them or drop it on the ground
- Strength: Real life situation and setting, no pressure, more generalization
- Weakness: No control
Ex of survey
Change what’s on the survey/paper
Internal Validity
problems w/o controlled experiments
- Correlation does NOT equal causation
- W/o conducting an experiment results are just correlational
Correlation does NOT equal causation:
Aggressive behavior example
- Exposing kids to violent programs and measuring aggressive behavior
- It is possible that a third variable that makes them more likely to score higher in either variable
- Only way to determine causation is to conduct an experiment w/ random assignment
Aggressive behavior example (that can establish causation)
-Group of kids (both boys and girls), 30 min program,
- Conditions
1) non-aggressive tv show
2) aggressive tv show
-then played hockey right after
Conclusion:
-Aggressive tv caused more aggressive play (w/ slight gender differences)