Midterm Review (2) Flashcards
What is a digital immigrant?
Individuals that have moved into the internet and who lived in a social reality that did not involve the internet. Typically, these people were alive before 1995.
What is a digital native?
Individuals that grew up with the internet as a part of their social reality. Typically, these people are born after 1995.
What device lead to the scientific revolution?
Printing Press
What occurred in the 1760s?
Industrial Revolution
Who focused on the term “culture industry”?
Adorno and Horkheimer
What are the two metaphors that typically describe traditional media?
1) The mirror metaphor (what we see in the media is a reflection of us) and 2) window metaphor (what we see in the media is what we see happening around us).
What are the three constraints on how news is produced?
Routines, format, and goal of appearing impartial.
What is the 80/20 rule?
80% of people will draw common sets of conclusions based on their reading of a text or article (preferred reading). 20% will have a divergent attitude because of different experiences (alternative reading).
What are two approaches to technological change found in Chapter 3 of the textbook?
Technological Determinism and the Social Shaping of Technology
What is technological determinism?
Broadly speaking, social change is driven by changes in technology.
What is the social shaping of technology?
Theory advocates that social, institutional, economic and cultural factors shape technological innovation. Shapes the understanding of technology and society.
Marshall McLuhan
Controversial Canadian theorist that argues media influences not only WHAT people think but how people thing.
Raymond Williams
Interested in how technologies are shaped by social, cultural, political and economic forces.
Public Sphere
Writings of Habermas. Neutral zone where access to information affecting public good is widely available, discussion is free of domination and those participating do so on an equal basis.
What’s link between the media and democratic society?
Public Sphere