Supply And Demand Flashcards
What is supply and demand
S/D affect price of something i.e share price
Supply - amount available to a market / limited at particular time therefore affects price
Demand - amount consumers/ investors want to buy at particular price
Outline 3 laws of supply and demand
1) lower price the greater demand
- demand curve (slops down from L to R)
- exceptional demand curve slips upwards (reflects demand of commodity greater at higher price - shares)
Outline 3 laws of supply and demand
2) Higher price the greater supply
- supply curve slopes up L - R
- co issues set number of shares to be traded on stock market required by quotation rules, if demand strong co issues more at higher price to raise capital for investments/ acquisitions
Outline 3 laws of supply and demand
3) Equilibrium price when S/D equal
- at this price, same quantity supplied as us demanded
- both quantity demanded and quantity supplied of item will vary with price, equilibrium price both forces balanced
- if equilibrium price correct in market there’s enough available to satisfy demand (buyers can purchase and sellers can dispose of stock)
Higher price = sellers left items unsold
Lower price = demand will excess supply/ shortage of items
Market price = equilibrium price equals actual price due to temporary influences of forces of S/D
Long term equilibrium price becomes normal price where rate of production and consumption equal
What is elasticity of demand
Degree of responsiveness of demand and supply relating to price change
- if there’s small change to price results in large change in demand = demand is elastic
- if there’s large change to price results in little difference to demand = demand is inelastic
Perfect inelastic = same quantity demanded whatever the price change
How to measure elasticity of demand
Look at change in price vs change in demand
Q/P
> 1 Elastic
<1 Inelastic
Where change in price brings corresponding change in demand elasticity of demand is equal to unity
Elasticity greater to unity where result in price change leads to greater change in demand
Elasticity less than unity when result in price change leads to less change in demand
Elasticity perfect = elasticity equals infinity
Inelasticity perfect = elasticity equals zero
Factors that influence responsiveness of demand to price changes
Degree of necessity
- whether item necessity of luxury
- expensive item may be inelastic due to fact there’s no substitutes
- items rice, bread, potatoes inelastic bc lack of substitutes rather than luxury
Possibility of substitution
-commodity must be in same price range
Consumers income
- people higher disposal income likely inelastic in their demand for most items
- people make choices for items due to limits on income
- inelastic products considered necessities rather than luxury
Cheap items
-smaller proportion income expensed on item = inelastic demand for it
Habit
-purchasing habits difficult to change immediately even if price rises (tobacco is inelastic demand)