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Public Relations > Bare Bones Cue Cards > Flashcards

Bare Bones Cue Cards Flashcards

1
Q

The master of publicity

A

P.T Barnum

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2
Q

2 figures in the AC DC War of the Currents

A

Nikola Tesla and Thomas Edison

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3
Q

Investigative journalists who uncovered the bad work practices of the Robber Barons

A

The Muckrakers

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4
Q

Famous journalist hired by coal mining executives to sway public opinion against striking union

A

Ivy Lee

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5
Q

One of the positive contributions of Ivy Lee

A

Emphasis on human elements of business

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6
Q

What event swayed Ivy Lee to do more ethical PR practices?

A

1913 Ludlow Massacre, killed 40 workers

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7
Q

Who shifted the focus in PR from being publicity to strategy?

A

Edward Bernays

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8
Q

Who elevated PR beyond the technician role?

A

Arthur W. Page

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9
Q

Who helped create PR courses in colleges and created a independent PR agency?

A

Ruth Hammond

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10
Q

Positive Public Relations is… (3)

A
  1. Ethical and effective
  2. Fostering important interests
  3. Develops strategic relationships
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11
Q

3 types of opinion

A
  1. Personal
  2. Opinion Influencers
  3. Media
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12
Q

5 ethical actions of PR

A
  1. Balance absolute and relative ethics
  2. Communicate openness and good taste
  3. Actions match words
  4. Personal, organizations and professional codes of conduct
  5. Know legal constraints
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13
Q

3 theories in PR

A
  1. Excellence Theory
  2. Contingency Theory
  3. Relationship Theory
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14
Q

4 principles of successful relationships in PR

A
  1. Know what is ethical
  2. Listen to what people say
  3. Use 2 way communication
  4. Community through co-created meaning
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15
Q

We can get public to join conversations by

A

creating meaningful messages

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16
Q

4 points of ethical decision making

A
  1. Action
  2. Content
  3. Process
  4. Outcome
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17
Q

The “Action” point in ethical decision making refers to

A

what the org does

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18
Q

the content point in ethical decision making refers to

A

what the organization communicates

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19
Q

the process point in ethical decision making points to

A

how ethical choices are communicated

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20
Q

the outcome point in ethical decision making points to

A

what impact messages have

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21
Q

PR has a social responsibility because it informs what in the social marketplace?

A

Dialogue

22
Q

PR is responsible to society as it represents…

A

People in public discussion, informs, and aids in decision making

23
Q

Persons or groups that have something of value in relation to an organization

A

Stakeholder

24
Q

Persons who want or need the stakes or values of others

A

stake seekers

25
Q

Organizations need PR for…

A

building relationships

26
Q

Relationship management involves understanding:

A
  1. The social systems affect on organizations future
  2. The meaning and quality behind relationships
  3. The image, reputation of organization
27
Q

Benefits of successful relationships include:

A
  1. shared emphasis in seeing the world in similar ways

2. Ongoing support for orgs and stakeholders who create shared ideas, values and attitudes

28
Q

Seeing yourself and your interests reflected in or represented by someone else or by and organization is known as

A

identification

29
Q

When an organization fails to meet stakeholder expectations, this is called

A

the legitimacy gap

30
Q

4 critical factors for creating mutually beneficial relationships

A
  1. True and trustworthy messaging
  2. Open, 2-way communication
  3. Opportunities to expand relationships
  4. Being proactive
31
Q

Not taking responsibility for what our actions could potentially symbolize to MAPs is known as

A

inconsistent voice

32
Q

When internal communication and employee training are consistent with external communication, an organization achieves

A

consistent voice

33
Q

3 main aspects of strategic planning

A
  1. Attention
  2. Information
  3. Persuasion
34
Q

A written document based on research that contains key objectives, strategy outlines, timelines and rationales

A

A Public Relations Plan

35
Q

PR plans can provide essential information on what 3 influences

A
  1. Competitve environment
  2. Context of business
  3. Industry and social influences
36
Q

A PR plan that aims to gain and maintain legitimacy is what type of plan?

A

A societal PR plan

37
Q

What type of plan focuses on goals and missions?

A

Organizational or Corporate

38
Q

What type of PR plan helps an organization accomplish goals but also achieve internal goals?

A

Departmental or Functional

39
Q

What type of PR plan engages stakeholders and makes intentions and goals operationalized?

A

Value Chain

40
Q

The best place to start a communications plan is

A

research

41
Q

SMART planning stands for

A
  1. Specific
  2. Measureable
  3. Achievable
  4. Relevancy
  5. Time-bound
42
Q

SWOT stands for

A

Strengths
Weaknesses
Opportunities
Threats

43
Q

RACE stands for

A

Research
Analysis
Communication
Evaluation

44
Q

The Fab 4 of PR

A
  1. Target Audiences
  2. Objectives
  3. Key Messages
  4. Tactics
45
Q

ROPE stands for

A
  1. Research
  2. Objectives
  3. Programming
  4. Evaluations
46
Q

5 questions in the key questions model

A
  1. Where are we?
  2. Where do we want to be?
  3. How can we get there?
  4. Are we getting there?
  5. How will we know?
47
Q

MAPs stands for

A
  1. Markets
  2. Audiences
  3. Publics
48
Q

The Rhetorical Triangle shows

A

Relaitonship between message, speaker and audience

49
Q

The three appeals

A

logos, ethos, pathos

50
Q

The five functions of public relations

A
  1. Strategic Planning
  2. Research
  3. Collaborative Decision Making
  4. Publicity
  5. Promotion

Public Relations (2 decks)

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