Ch3 Flashcards

1
Q

What are the 5 components to TDA? (HINTS)

A
  • Hospitality of the host
  • Infrastructure
  • Natural resources
  • Transportation system
  • Suprastructure
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2
Q

Define hospitality of the host

A

Includes the social and political climate, but involves much more than laws and culture
-genuine warmth by the local population

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3
Q

Define Infrastructure and examples

A

Is the first component put in place in any area that is being developed for habitation
-i.e. roads, telephone wires, electric wires

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4
Q

Define what is needed for natural resources

A

It needs lands, a habitable climate, a water supply, and natural beauty to attract the tourist

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5
Q

Define transportation system

A

consists of the actual vehicle that use the infrastructure.

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6
Q

Define supra structure

A

consists of all the buildings found at the destination

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7
Q

What are the stages of a destination life cycle, and explain

A
  1. Conception - creative entrepreneur comes up with a new concept that is different and exciting
  2. Building - actual building of the product
  3. Maturity - all components of the destination are fully developed, is marketed successfully, visitor use is high
  4. Decline - After a few of high activity, it begins to lose visitors as they move on to newer destinations
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8
Q

What are the steps for planning tourism? (8)

A
  1. Inventory
  2. Forecast trends
  3. Develop a vision, mission statement, objectives and goals
  4. Study alternative plans of action
  5. Select preferred alternative
  6. Develop a strategy to reach goals
  7. Implement plan
  8. Review, evaluate, revise, and continue with plans
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9
Q

What are the 5 areas of Inventory?

A
  1. political atmosphere - attitudes of local politicians and community leaders towards tourism
  2. Social atmosphere - Assess community awareness of the value and benefits of tourism
  3. Physical environment - its location, natural resources, climate, natural history
  4. Infrastructure and supra structure - the capacity of the product
  5. Economic environment
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10
Q

Two methods of forecasting trends

A
  1. Qualitative methods - The use of experts and their accumulated experiences adn knowledge to predict the likely outcome of events
  2. Quantitative methods - The analysis of numerical data (current and historical) to help determine the future
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11
Q

Explain studying alternative plans of actions

A

Rather than identifying only one method to achieve a set of goals, it is important to brainstorm as many alternatives as possible

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12
Q

What are the three types of development?

A
  1. Integrated
  2. Catalytic
  3. Coattail
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13
Q

Explain integrated development (6)

A
  1. One developer- built by just one developer
  2. Balanced development - one portion of the resort can operate at a deficit that is offset by a more lucrative portion
  3. Rapid development - generally will not encounter roadblocks caused by other groups
  4. Functional form - has the power to build an entire resort community based on a cohesive theme
  5. Isolation - resorts are commonly located away from existing settlements
  6. High prices - generally first class in all aspects
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14
Q

Explain Catalytic development (3)

A
  1. Centralized development - is a single, larger promoter who provides the basic facilities such as ski lifts, major accomm. units, and promotion
  2. Secondary developers - build complementary facilities such as nightclubs, movie theaters, restaurants, shops
  3. Interdependency - the success and increased expansion of this type of resort depend on the entrepreneurial activities of others
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15
Q

Explain Coattail development (4)

A
  1. no common theme - without a central organizer, there is no effort to have a common theme
  2. Duplication and redundancy - no single promoter dominates this area, no guidelines or regulations are established stating what type of business is needed
  3. Greater competition - offshoot of duplicated effort is increased competition in the area
  4. Late community involvement
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16
Q

What are the six factors to a TDA’s Success?

A
  1. Identifying a sense of place
  2. ensuring the product/market match fits
  3. clustering facilities (e.g. sites, restaurants, accommodations)
  4. Creating good transportation systems
  5. creating positive partnerships within the community
  6. maintaining/restoring the environment
17
Q

What slows tourism growth? (7)

A
  1. Concern for the ecosystem
  2. Financial concerns
  3. Tourism illiteracy
  4. Seasonality
  5. Lack of trained personnel
  6. Transportation costs
  7. Poor product packaging and the lack of integrated market plan
18
Q

What is unique about tourism products? (8)

A
  1. tourism is intangible
  2. travel is a costly product
  3. tourism products are highly perishable
  4. the tourism product cannot be stored
  5. there is a fixed supply of the product and it cannot be easily altered
  6. the tourism product is highly seasonal
  7. The use of the product is curbed by time constraints
  8. The quality of the individual product often depends on factors beyond the control of the producer or seller
19
Q

What are the first four Ps of the Marketing mix?

A

Product
Price
Place
Promotion