target audience Flashcards
1
Q
what is a target audience ?
A
- can be a group of people a certain age, gender, martial states
2
Q
what is a target market
A
- a group of curotomers a business has decided to aim its marketing efforts and its merhendise
- a well defined tartlet market is the first element to a marketing straterogy
- target market includes the 4 Ps
3
Q
strategies for reaching target market
A
- there are four basic approaches to satisfy target markets
- mass marketing
- differentiated marketing
- concentrated marketing
- mircromarketing
4
Q
what is mass marketing
A
- ignore market segments and aim for the entire market with one offer
- for a product with a wide audience such as apple
- will reach the largest amount of people
- done tough radio, tv, and newspapers
5
Q
define market segmentation
A
the process of diving a broad target market into subsets of consumers
6
Q
why should designer be aware of market segmentation
A
- so the know the possible market szie
- what the share of the market is likely to be they are designing for
- who the optional purchases are
- expectations of the market
- posistion to achieve market plan objective
