Minority Influence: Key Words Flashcards

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1
Q

Minority Influence

A

A minority persuade others to adopt their beliefs, attitudes or behaviours. Leads to internalisation or conversion.

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2
Q

Consistency

A

MI is most effective if the minority keeps the same beliefs over time. Effective because it draws attention to the minority view.

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3
Q

Commitment

A

MI is more powerful if the minority demonstrates dedication to their position. (E.g. making a personal sacrifice). Effective because it shows they aren’t acting out of self-interest.

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4
Q

Flexibility

A

Relentless consistency an be seen as unbending and unreasonable. MI is more effective if the minority show flexibility by accepting the possibility of compromise.

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