7- COMMON UNETHICAL PRACTICES OF BUSINESS ESTABLISHMENTS Flashcards
The most common of these unethical
practices of business establishments ______ and _____.
misrepresentation and over-persuasion.
Misrepresentation may be classified into two types:
- direct misrepresentation and
- indirect misrepresentation.
_____ is characterized by actively misrepresenting about the product or customers.
Direct Misrepresentation
All unethical practices under Direct Misrepresentation
______ takes many forms and is of many types. One type is the practice of placing the product in containers of exaggerated sizes and misleading shapes to give a false impression of its actual contents.
Deceptive Packaging
An example of this type of deceptive packaging is slack-fill packaging where ____
containers like cartons, tin cans and certain plastics are filled only up to eighty-five to ninety-five percent of their capacity
_____ is the practice of making false statements on the label of a product or making its container similar to a well-known product for the purpose of deceiving the customer as to the quality and/or quantity of a product being sold.
Misbranding or Mislabeling
Advertising serves a useful purpose if it conveys the right information. It is the principal means by which people are informed about the availability, nature and uses of old and new products.
False or Misleading Advertising.
T or F?
Advertising does not always tell the “whole truth and nothing but the truth” if it greatly exaggerates the virtues of a product and tells only half of the truth or else sings praises to its nonexistent virtues.
True
If advertising does not provide a useful service anymore to the customers, it can become the ____ of misrepresentation.
agent
Examples are:
a. Advertisements with pictures or statements that convey exaggerated impression of the product’s reliability or quality.
b. Advertisement that claims that the product is the “fastest selling brand” or the “product of the year”.
c. Advertisements using fictitious or obsolete testimonials.
_____is the unethical practice of debasing a pure or genuine commodity by imitating or counterfeiting it, by adding something to increase its bulk or volume, or by substituting an inferior product for a superior one for the purpose of profit or gain.
Adulteration
T or F?
Adulteration is unethical because an inferior product is passed off as a superior one. This does not meet the standard for fair service, that is achieving success by offering better service (in the form of a superior product and terms of payment) than the competitor
True
In ______, the mechanism of the weighing scale is tampered with or something is unobtrusively attached to it so that the scale registers more than the actual weight. An example is a foot pedal with a concealed string tied to the weighing scale. The modus operandi of sellers is to use two sets of scales one which gives the correct weight and has been sealed by the authorities and another which looks identical but registers more weight than the product.
Weight understatement or Short weighing
Short weighing is practiced in?
selling products where prices depend on the weight such as sugar, meat, fish, vegetables, fruits. nails. etc.
In _______, the measuring stick or standard is shorter than the real length or smaller in volume than the standard. This unethical practice is found in selling situations where the price of the product depends on its length such as selling cloth or textiles, electric cords or wires or on its volume such as selling rice by the sack.
Measurement understatement or Short measurement
Measurement understatement practice is found in selling situations where the
price of the product depends on its length such as selling cloth or textiles, electric cords or wires or on its volume such as selling rice by the sack.
T or F?
Measurement understatement is found in the price of the product depends on its length
True
In this unethical practice, the seller gives the customer less than the number asked for or paid for.
Quantity understatement or Short numbering.
______ is often practiced in selling situations where the produci being sold is in such a shape or is packed in a manner that would make counting the product difficult or inconvenient. For example, a customer who is not vigilant may receive less quantity than what he is entitled to when buying toilet paper, bond paper, carbon paper, paper clips, thumb tacks, matches and toothpicks which are sold by the box or package.
Short numbering
______is characterized by omitting adverse or unfavorable information about the product or service.
Indirect Misrepresentation
Among the most common practices involving indirect misrepresentations are?
- caveat emptor
- deliberate withholding of information and
- business ignorance.
______ is a practice very common among salesmen. Translated, caveat emptor means “let the buyer beware”
Caveat emptor