(7) Design Flashcards
4 Objectives of customer experience (CX) design
- Optimise customer-company interactions
- Optimise customer-product interactions
- Optimise customer-collaborator (intermediaries) interactions
- Optimise customer-influencer interactions
What is design?
The synthesis of technology and human needs into manufacturable products
Beautiful is not enough, the product must also be useful
In both technology-driven and market-driven innovation, _____.
Design plays a secondary role
B/c:
Technology driven: Driven by technology
Market driven: Driven by customer
Design-driven innovation is a whole new way of competing
Which of the following is true of market-driven innovation?
The main purpose of design in market-driven innovation is to modify the product so that it meets customer expectations
Which of the following is the first step in the process for product architecture?
Creating the product schematic
With reference to the product architecture process, the product is arranged in a variety of configurations through simulations, computer-sided designing, or other techniques in order to find the “best” solutions during the process of:
Creating geometric layouts
Artwork Corps’ new product team is preparing decorative graphics, a brand name, and a logo for its latest potential product. The team is most likely to be in the _____ stage of new product development.
Design consolidation
Automobile companies often create full-size clay models in order to extract consumer reactions to proposed styling alternatives. Such models would be best described as _____ prototypes.
Focused
_____ prototypes are used in probe-and-learn (“lickety-stick”) product development in the development of new- to-the-world products.
Focused
Which of the following is true of colocation?
Colocation helps integrate departments
