identifying trouble shooting

Question 1

Types of Fraudulent Behavior

Answer 1

• Bots: automated scripts used to stimulate human activity. Ad verification can be used to ensure traffic is being delivered to humans
• Ad Stacking: multiple ads are layered on top of another in a single placement
• Pixel stuffing: Ads are inserted into webpages without getting the proper permission of site owners

Question 2

Troubleshoot targeting

Answer 2

Examples to keep in mind:

• incorrect geo-targets
• demographic targeting
• too much targeting/restrictions