Persuasion Flashcards

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1
Q

Elaboration Likelihood Model (ELM)

A

Central Route & Peripheral Route

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2
Q

Heuristic Systematic Model (HSM)

A

Systematic Route & Heuristic Route

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3
Q

Source Characteristics

A

The Who, or the source of the message

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4
Q

Message Characteristics

A

The what, or the content of the message

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5
Q

Audience Characteristics

A

The whom, or the target of the message

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6
Q

Source Characteristics

A

Attractiveness, Credibility, and Certainty

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7
Q

Meta cognitions

A

Secondary thoughts that are reflections on primary cognitions

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8
Q

Self Validation Hypothesis

A

Idea that the likelihood of attitude change can depend not only on the direction and amount of thoughts people have in response to a persuasive message but also on the confidence with which they hold the thoughts

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