Public Issues & Stakeholders Relationship

Question 1

Public issues

Answer 1

Issues that is of mutual concern between stakeholder and organisation

Question 2

Performance expectation gap

Answer 2

A gap between what the firm wants to do or is doing vs what the stakeholders expect

Question 3

Stakeholder engagement

Answer 3

Process of ongoing relationship building btw biz and stakeholders

Question 4

Stages in biz-stakeholders engagement

Answer 4

1. Inactive - ignore stakeholders concern
2. Reactive - when forced to do so, defensive
3. Proactive - anticipate concern
4. Interactive - actively engage with stakeholders with mutual trust, openness and respect

Question 5

Benefits of engagement

Answer 5

1. Distinct strengths, alert of emerging issues
2. Learn about consumer’s expectations
3. Draw outside expertise
4. Generate creative solutions
5. Neutralize critics
6. Win stakeholders support for implementation
7. Improve business reputation for constructive actions

Question 6

Environmental intelligence
(8 strategic environmental radar screen)

Answer 6

CCETSPLG

1. Customers
2. Competitors
3. Economic
4. Technology
5. Social
6. Political
7. Legal
8. Geophysical

Question 7

Stakeholder network

Answer 7

Issues that can be solved effectively only by working collaboratively with other stakeholders