Culture Environment Flashcards
The context approach
High context vs low context
Dimension approach
Hofstede’s typology of national culture
Two lens to look at culture
Context approach
Dimension approach
High context features
Establish social trust first
Personal relations and goodwill valued
Agreements emphasise trust
Negotiations are slow and ritualistic
Low context features
Get down to business first
Expertise and performance valued
Agreements emphasise specific, legalistic contract
Negotiations are as efficient as possible
High context countries
Chinese
Korean
Japanese
Vietnamese
Low context countries
German
Swiss
Scandinavian
North American
Middle of high and low context countries
Arab
Spanish
Italian
English
Hofstede’s typology of national culture
Individualism vs collectivism
Power distance
Uncertainty avoidance
Masculinity vs Femininity
Long term vs short term orientation
PLUMI
Key dimensions of culture
Language
Religion
Religion is
A system of common beliefs or attitudes regarding a being or sustain people consider sacred
Language is
An expressions of culture
Essential for communications
Proficiency is a great asset
Both verbal and nonverbal
What is the death of distance?
The demise of boundaries that once separated people due to the integrating effects of communications, information and transportation technology
Technological advancements have
Freed up leisure time
Made Prolific computers and multimedia
Communication systems that bring geographically separated cultures in closer contact
Technology promotes Cultural heterogeneity?
Diversify
Technology provides the means to promote individual culture
Artistic traditions from Africa Asia Latin America big boost form world cinema and television
Can choose information sources
- usually prefer info in native language that represents similar cultural traits
Spanish speakers in US prefer mass media sources in Spanish, limiting homogenisation of English speaking
