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Media Studies - Component 1 > The Framework > Flashcards

The Framework Flashcards

1
Q

What is the definition for media language?

Give at least two examples

A

The way that a piece of media communicates to the audience.

Examples:

  • Font
  • Colour
  • Camera angles/shots
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2
Q

What is the definition for industries?

A
  • The production, distribution and marketing of media products
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3
Q

What is the definition for representation?

A

How and why something is presented to an audience

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4
Q

What is the definition for audience?

A

The people who consume (watch, play or read) the media

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5
Q

What is demographic profiling based on?

A

Income and status

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6
Q

What is psychographic profiling based on?

A

Someone’s personality and interests

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7
Q

What elements make up psychographic profiling?

A

1) Mainstreamers
2) Aspirers
3) Explorers
4) Succeeders
5) Reformers

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8
Q

Who are mainstreamers?

A
  • Most of society - people who favour products that give them best value for money.
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9
Q

Who are aspirers?

A

People who:

  • Seek status
  • Are happy to spend lots of money to keep up with current trends.
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10
Q

Who are explorers?

A

People who:

1) Like to discover new things
2) Like new experiences
3) Are attracted to innovate/new brands

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11
Q

Who are succeeders?

A

People who:

1) Have high status
2) Believe they deserve the best products available

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12
Q

Who are reformers?

A

People who:

1) Are not influenced by status
2) Want to invest in products that are good for themselves/the environment

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13
Q

What is the definition for target audience?

A

The people who a media product is aimed at

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14
Q

What is the definition for niche?

A

When a media product is aimed at a specific audience, i.e. a teacher

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15
Q

What is meant by the media term, interactive?

A

Where people interact with a media product.

Example:
- Reviewing a film whilst watching it

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16
Q

What is meant by the term mode of address?

A

How the text speaks to and involves an audience

17
Q

What is meant by the term, positioning?

A

What the product is designed to make the audience feel

18
Q

What is the definition of construction?

A

The way a media product is put together

Example:
In a TV programme, construction refers to the choice of camera angles

19
Q

How do media products attract their target audience?

A

1) Use of colour to fit the purpose of the media
2) Appropriate language and vocabulary - specialist?
3) Use of direct address

20
Q

What is the definition of ‘situated experiences’?

A

The situation an audience member finds themselves in

Example:
- At the cinema

21
Q

What is meant by the term, cultural competence?

A

A persons understanding of a product

22
Q

What factors affect the way in which an audience responds to a media product?
Give at least four examples

A

At least four from:

  • Cultural competence
  • Situated experiences
  • Believes and cultural experiences
  • Age
  • Gender
  • Class
  • Ethnicity
  • Sexuality
23
Q

What is the definition for encode?

A
  • When the media producer converts a message into a coded form for the audience to decode.
24
Q

What is meant by the term, decode?

A
  • When the reader/audience converts a coded message into something more understandable.
25
Q

What is the denoted meaning of media products?

A
  • The surface, literal meaning of a media product
26
Q

What is the connotative meaning of media products?

A
  • The deeper meaning of a media product
27
Q

What is meant by the term, polysemic?

A
  • The same word which has many related meanings
28
Q

What are the four codes used to construct meaning?

A

1) Technical
2) Audio
3) Written
4) Visual

29
Q

Give three examples of technical codes

A

Any three from:

1) Pan
2) Cut
3) High-angle shot
4) POV shot
5) Tilt
6) Dissolve
7) Editing
8) Close-up
9) Zoom

30
Q

Give three examples of audio codes

A

Any three from:

1) Ambient sound
2) Dialogue
3) Soundtrack
4) Sound effects
5) Crescendo
6) Voiceover

31
Q

Give three examples of written codes

A

Any three from:

1) Headlines
2) Slogans
3) Language techniques
4) Emphasis on words

Media Studies - Component 1 (19 decks)

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