theory

Question 1

who theorises about power and media industries?

Answer 1

curran and seaton

Question 2

complete:
curran and seaton’s theory is the idea that the media is controlled by a small number of companies primarily driven by the logic of…

Answer 2

…profit and power

Question 3

complete:

curran and seaton’s theory is the idea that media concentration generally limits or inhibits…

Answer 3

…variety, creativity and quality

Question 4

complete:
curran and seaton’s theory is the idea that more socially diverse patterns of ownership help to create the conditions for more…

Answer 4

…varied and adventurous media productions

Question 5

how does the trailer challenge the ideas set out by curran and seaton?

Answer 5

• the trailer seems to offer an experience that sits outside the logic of profit and power
• it demonstrates a level of variety and creativity that does not reflect their ideas about the impact of media concentration

Question 6

who theorises about reception?

Answer 6

stuart hall

Question 7

complete…

stuart hall’s theory is the idea that communication is a process involving…

Answer 7

…encoding by producers and decoding by audiences

Question 8

complete…

stuart hall’s theory is the idea that there are three hypothetical positions from which…

Answer 8

…messages and meanings may be decoded

Question 9

dominant-hegemonic position:

Answer 9

the encoder’s intended meaning is fully understood and accepted

Question 10

negotiated position:

Answer 10

the legitimacy of the encoder’s message is acknowledged in general terms, although the message is adapted or negotiated to better fit the decoder’s own individual experiences or context

Question 11

oppositional position:

Answer 11

the encoder’s message is understood, but the decoder disagrees with it

Question 12

what is the dominant-hegemonic reading of the film?

Answer 12

that audiences should be outraged by the way Daniel and Katie are treated and be moved to want to do something about it

Question 13

what is an example of an oppositional reading of the film?

Answer 13

toby young, the daily mail:
‘but don’t call it social realism. judging by it misty eyed, laughably inaccurate portrait of benefits Britain, it should be called a ‘romantic comedy’’

Question 14

who theorises about reception?

Answer 14

stuart hall

Question 15

complete…

stuart hall’s theory is the idea that communication is a process involving…

Answer 15

…encoding by producers and decoding by audiences

Question 16

complete…

stuart hall’s theory is the idea that there are three hypothetical positions from which…

Answer 16

…messages and meanings may be decoded

Question 17

dominant-hegemonic position:

Answer 17

the encoder’s intended meaning is fully understood and accepted

Question 18

negotiated position:

Answer 18

the legitimacy of the encoder’s message is acknowledged in general terms, although the message is adapted or negotiated to better fit the decoder’s own individual experiences or context

Question 19

oppositional position:

Answer 19

the encoder’s message is understood, but the decoder disagrees with it

Question 20

what is the dominant-hegemonic reading of the film?

Answer 20

that audiences should be outraged by the way Daniel and Katie are treated and be moved to want to do something about it

Question 21

what is an example of an oppositional reading of the film?

Answer 21

toby young, the daily mail:
‘but don’t call it social realism. judging by it misty eyed, laughably inaccurate portrait of benefits Britain, it should be called a ‘romantic comedy’’