7.8 Conformity Flashcards
(10 cards)
What is conformity?
The tendency to adjust one’s thoughts, feelings or behaviour so that they become more consistent with those of others or with accepted standards about how a person should behave in
certain situations (social norms)
What did the Ashe experiment find?
75% of participants agrred with the incorrect response at least once; 33% agrred in more than half the trials; 24% did not conform
What group number does conformity reach to?
4
What is unanimity?
Complete agreement among group members
What number of people does it take to affect conformity?
1
What is informational influence?
When conformity results from a need for direction and information on how to respond in a specific situation
What is normative influence?
Occurs when a response is guided by one or more social norms for a particular situation
What is social loafing?
The tendency of an individual to make less effort when involved in a group activity than when working alone
What are three factors that influence obedience?
Legitimancy of the authority figure, proximity and group pressure
What are Ashe’s factors that influence conformity?
- Social Loafing
- Unanimity
- Anonimity
- Deindividualisation
- Group size
- Normative influence
- Informational
- Culture
