Theme 1.3.1: Marketing Mix and Strategy - Product or Service Design

Question 1

Design Mix

Answer 1

Refers to the way in which all aspects of a products design are considered, including function, aesthetic and cost, so that they match customers preferences

Question 2

What three elements does the design mix consider?

Answer 2

. Function
. Aesthetics
. Cost

Question 3

What is Function in the design mix?

Answer 3

. How the product performs

. Whether it is reliable and fit for purpose

Question 4

What is Aesthetics in the design mix?

Answer 4

. How the product looks - is it appealing

. Does the product have a high quality design, feature or style

Question 5

What is Costs in the design mix?

Answer 5

. How viable is the product to produce
. Is the product capable of making a profit
. Can it be made for less than the market price

Question 6

Social Trends

Answer 6

The way society as a whole behaves and the values determining this

Question 7

Resource Depletion

Answer 7

Resource inputs becoming scarcer causing higher costs for both businesses and consumers. Overcome by switching resources

Question 8

Sustainability

Answer 8

The ability to maintain, in this case it is usually revolving around eco-friendliness