Life on Mars Target Audience

Question 1

Primary audience

Answer 1

• Cross-gender appeal - male audiences may identify with either Tyler or Hunt (role models) - aspiration. Female audience may identify with Annie and/or find Tyler/Hunt attractive
• Experiences may enjoy the vicarious thrill of crime/sci-fi
• Audience for nostalgia crime e.g. ‘grantchester’, is traditionally ABC1 but this crosses over into C2DE because of its violence and intertextual links with 70s crime shows e.g. the ‘sweeney

Question 2

Secondary audience

Answer 2

Fans if science-fiction-hybrid generic elements in the text - more alternative/niche audience - young males. Alternative audience because of non-linear, surreal narrative structure and lack of closure

Question 3

Tertiary audience

Answer 3

• Fans of period - 70s(>80s with ‘ashes to ashes’). Over 30s, pleasure through nostalgia - music o period (Bowie etc - intertextuality). Bowie is more alternative than mainstream - hipper. Nostalgia through visual codes and iconography - Crombie, kipper ties, velvet jackets. Ford Cortina, flicked hair etc.
• Inherited fan bases - from e.g. ‘the sweeney’. ‘The professionals’. Fans of stars John Simm (younger TA - intertextuality with ‘doctor who’/’24 hour party people’: older TA - ‘the lakes’/’clocking off’. Fans of Gene Hunt - fictional character captured pupic affection - spin -off merchandise - T-shirt - ‘its 1973. Nearly dinner time. I’m having hoops”; books - ‘A guide to modern policing’ etc