7Ps Flashcards

1
Q

Product

A

what you’re selling.

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1
Q

Price

A

how much it costs.

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2
Q

Place

A

where customers can get it.

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3
Q

Promotion

A

how you market it.

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4
Q

People

A

the staff involved.

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5
Q

Packaging

A

the products presentation.

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6
Q

Positioning

A

how customers see it compared to competitors.

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