Business Writing Strategies 2

Question 1

adjustment grant (np)

Answer 1

A piece of writing that relays good news and explains it with facts and reasons

Question 2

adjustment refusal (np)

Answer 2

A piece of writing that refuses someone’s request

Question 3

bad news outline (np)

Answer 3

A template to follow when reporting bad news

Question 4

conversely (adv)

Answer 4

in an opposite way:

Poor health is accepted as an attribute of normal ageing. Conversely, youth is depicted as a time of vitality and good health.

Question 5

refrain (v)

Answer 5

to avoid doing or stop yourself from doing something:

We refrained from talking until we knew that it was safe.

Question 6

Ethos (n)

Answer 6

Ethos (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.

Question 7

Pathos (n)

Answer 7

Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

Question 8

Logos (n)

Answer 8

Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.

Question 9

rational (a)

Answer 9

based on clear thought and reason:

There must be some rational explanation for what happened.

Question 10

intangible (a)

Answer 10

impossible to touch, to describe exactly, or to give an exact value:

She has that intangible quality which you might call charisma.