Daily Rental Flashcards

1
Q

What is ESQI?

A

Enterprise Service Quality Index

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2
Q

What is the Regional Plans for ESQI?

A

Service 6
o Greet the customer at the door and introduce yourself with a handshake and a smile
o Hand out your Business Cards to every customer and say thank you
o Be prepared with Clean cars and an operational plan
o Appreciation Calls to be done daily
o Critical Questions/Successful Failure Log
o Use the Vote to drive the proper behaviors

I-5 (For Insurance Rentals)
o Priority Pass all ARMS (Automated Rental Management System reservations) reservations with a Prewrite and car selection
o We will carefully explain the entire process to Every customer and not assume they will know how the process works
o We will make Every customer fully aware of all out of pocket expenses in writing on the contract (including taxes and coverage)
o We will inform customer of extensions and terminations and document in callbacks
o We will call every pended “I” ticket to review charges and service before closing the ticket

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3
Q

What is the Regional Plans for ESQI?

A

Service 6
o Greet the customer at the door and introduce yourself with a handshake and a smile
o Hand out your Business Cards to every customer and say thank you
o Be prepared with Clean cars and an operational plan
o Appreciation Calls to be done daily
o Critical Questions/Successful Failure Log
o Use the Vote to drive the proper behaviors

I-5 (For Insurance Rentals)
o Priority Pass all ARMS (Automated Rental Management System reservations) reservations with a Prewrite and car selection
o We will carefully explain the entire process to Every customer and not assume they will know how the process works
o We will make Every customer fully aware of all out of pocket expenses in writing on the contract (including taxes and coverage)
o We will inform customer of extensions and terminations and document in callbacks
o We will call every pended “I” ticket to review charges and service before closing the ticket

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4
Q

What is the plan to help increase ESQI?

A

Cleanliness, Timeliness, Friendliness

Lead by example- make sure handing out business cards

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5
Q

What is the vote?

A

Used to drive proper behavior. It is an open forum where we find out what we are great at and what are shortcomings are and how we can improve.

At the airport the vote is done daily and at my home city location we did it every Friday.

Once a week the branch comes together to vote/rank employee’s performance in the previous week as well as highlighting each employees shortcomings and what they need to improve on in the future.
You explain why that person won you vote and how your other coworkers can win your work next time.

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6
Q

What is the Service 6?

A

o Greet the customer at the door and introduce yourself with a handshake and a smile
o Hand out your Business Cards to every customer and say thank you
o Be prepared with Clean cars and an operational plan
o Appreciation Calls to be done daily
o Critical Questions/Successful Failure Log
o Use the Vote to drive the proper behaviors

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7
Q

What is the I-5?

A

o Priority Pass all ARMS (Automated Rental Management System reservations) reservations with a Prewrite and car selection
o We will carefully explain the entire process to Every customer and not assume they will know how the process works
o We will make Every customer fully aware of all out of pocket expenses in writing on the contract (including taxes and coverage)
o We will inform customer of extensions and terminations and document in callbacks
o We will call every pended “I” ticket to review charges and service before closing the ticket

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8
Q

What is the Successful/Failure Log?

A

Feedback from customers where you find out things you did great at and what you need to improve on.

Things we look for are:

  1. How was our customer service?
  2. Was there anything we could have done better? (What could we have done to make your experience better?) 3.How can we make it up to you?
  3. Do you remember who helped you?
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9
Q

What are your current ESQI scores for your branch/region/group/company?

A

Branch San Bruno 2304=
o 3 Month ESQI= 86
o 12 Month ESQI=87

Region F
o 3 Month= 83
o 12 Month= 85

Group AA
o 3 Month= 82
o 12 Month= 83

Corporate ?
o 3 Month=81
o 12 Month=81

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10
Q

What is close pends and their involvement in ESQI?

A

When customers do not get deposit back- affects ESQI
Update callbacks to prevent close pends
Prevents from wrongfully billing account
If do not do close pends- ESQI=75
Close Pends within 5 days or less- longer you wait hurts ESQI

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11
Q

What is the purpose to sell more?

A
Customer needs=ESQI
Competitive
Promotion
Personal Growth
Able to sell smarter/recognize things on contract
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12
Q

What is better? Coverage for $20 or an Upgrade for $14?

A

Upgrade is better- pure profit

Coverage can make branch loose $- ex. DW loss

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13
Q

What is the Cycle of Service Moments of Truth?

A

Telephone
• Use consistent greeting
• Ask for customer’s name and use it
• Confirm reservation

Pick-up
• Leave promptly never overpromise
• Drive safely and wear a seat belt
• Open the doors for the customers and assist with items

Branch Arrival
• Open the door and greet the customer with a handshake and a smile
• Introduce yourself to the customer; use your first and last name

Rental Contract
• Make eye contact; use a title with the customer’s name
• Ask questions courteously; say please and thank you
• Continue building a relationship

To the Car
• Choose a clean, ready to rent vehicle; park vehicles conveniently
• Assist the customers with the items
• Demonstrate the vehicle features; establish the customer’s comfort level

Callbacks
• Introduce yourself; use your first and last name
• Conduct the callback purpose quickly, efficiently, and courteously
• Offer ongoing assistance
• Thank the customer or referral source

Return of Vehicle
• Open the door and greet the customer with a handshake and a smile
• Ask the critical questions
• Thank the customer for providing feedback
• Explain the billing

Invitation to Return
• Thank the customer for choosing Enterprise; shake hands
• Reinforce Enterprise benefits
• Invite the customer back; provide your business card
• Ask for a future reservation

Completely Satisfied Customer

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14
Q

What is callbacks?

A

A place where we update information and check in with the customer to see how our service is and record down notes in the system.

Calling customer while in the car if any balance is owed. This is to avoid confusion in charges and keep customers up to date with balances owed/payments.
Example: If a customer signed up for insurance while having a car for 2 weeks, Callbacks would inform customer of what they owe in order to update charges so that if charges get too expensive the customer can either return or remove protections in order to prevent bad debt/billing to 9s. It also helps lower our uninsured losses.

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15
Q

What is the ARMS (Automated Rental Management System) Yellow Car Plan?

A

If you leave a message or customer is unsure turn the car yellow.
Follow up the next day or up to 3 days (1 call each day for 3 days).
Move time slot to a different time to call next time.
After follow ups you turn the car green.

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16
Q

What is the plan for callbacks?

A
  1. Stay ahead on deposits-Always be $200 above rental or $100 for direct bill
  2. Notify Branch Manager if a credit card declines
  3. Notify Area Manager if callback is $100 behind
  4. Look at: Rate, DB (Y/N), Deposit amount, protections to see out of pocket expense and make sure information is correct
  5. All conversations should be noted in callbacks
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17
Q

What is the ARMS Yellow Car Plan?

A

If you leave a message or customer is unsure turn the car yellow.
Follow up the next day or up to 3 days (1 call each day for 3 days).
Move time slot to a different time to call next time.
After follow ups you turn the car green.

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18
Q

What is a Red Car?

A

Red Blinking car is a notification in ECARS 2.0 from the insurance company to Enterprise about a customer in need of a rental vehicle.

Call Customer within 20 minutes or less of red car flashing

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19
Q

What is priority pass and what is the goal?

A

It is an expedited process for insurance rentals. The goal is 100% of 85% of the time (100% of info filled out/85% of time)
When making reservations, getting all customer information needed to fill out rental contract in its entirety.
So that when customer comes to the branch his/her paperwork is already completed to facilitate faster in and out transactions/wait times.
The only process the customer should have to do is swipe credit car, do T2T (truck to truck), and sign.
Make them feel like VIP.

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20
Q

What is your branch’s training program?

A

Forecast calendar
Set schedule
Get idea of #’s per employee and set goals

  1. Set expectations and hold them accountable
  2. Train and develop
  3. Follow up and oversee
  4. Give employee reward/constructive criticism
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21
Q

What are revenue expectations?

A

To beat IPC by 5% over previous years # and to beat OP 10% over previous numbers

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22
Q

What is the formula for IPC?

A

Days in Month x DE (days earned) x Avg. daily rate +Net other =IPC

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23
Q

What is the goal for IPC?

A

$900 range

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24
Q

What is the plan to increase IPC?

A
  • Expedite cars in shop
  • sell up, sell waiver, run tight
•	Can Increase Days Earned by:
o	Keep Check on out of service cars
o	Having a Yes Mentality-booking cars
o	Loose and gain efficiently
o	Marketing-earn new business/increase current business

• Can Increase Average Rate by:
o Walkup Plan
o Upgrade
o Maximize Insurance Tickets

• Can Increase Net Other by:
o Training employees how to sell (package sales/no splitting)/Shadowing
1. Set expectations and hold them accountable
2. Train and develop
3. Follow up and oversee
4. Give employee reward/constructive criticism

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25
Q

What is the plan to increase Average Rate?

A

o Walkup Plan
o Upgrade
o Maximize Insurance Tickets

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26
Q

If you increase the daily rate by $2 you can give yourself a raise of….

A

$700

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27
Q

What affects IPC the most?

A

Rate

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28
Q

How does the 9.99 Specials help IPC?

A

If don’t rent- cars sit on lot
If run tighter/increase utilization by 1%= $10 in IPC
If rent for $10 you breakeven- unless you sell coverage/gas/etc.

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29
Q

If average rate increase by $1 how much does it increase IPC by?

A

$30

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30
Q

If utilization increases by $1 how much does it increase IPC by?

A

$10

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31
Q

What is the difference between IPC and Total Revenue?

A

IPC is a projection and Total Revenue is finalized

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32
Q

What drives revenue? What is the plan to increase revenue?

A

Motivation of employees
Taking ownership in order to maintain goals
Know the # you want to achieve
Have a good plan/organization in order to achieve goal #
Utilization (running tight), sales, and average rate

To increase revenue= sell up, sell waiver, run tight= increase in IPC

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33
Q

What is the goal for utilization?

A

91%

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34
Q

What is the plan to help drive utilization/running tighter?

A

Loosing cars when you don’t need them on your lot
Market to your accounts for more business
Being aggressive on phones
Manage vehicles that are in your shop (not letting cars sit too long)
CARP
Red Cars
Yes Mentality
Do not keep cars for potential deals
Book not look- say yes
Give cars if do not need them

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35
Q

What is utilization?

A

Snap shot of inventory vs. vehicles on rent

3% lower than Days Earned

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36
Q

What drives sales? What is the plan to increase sales?

A

Package sales
DW on Insurance- Goal is 30% for Home City
DW on Retail- Goal is 50% for Home City

  1. Set expectations and hold them accountable
  2. Train and develop
  3. Follow up and oversee
  4. Give employee reward/constructive criticism
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37
Q

What drives rates? How do you increase rates?

A

Upgrades
Walking the lot
Walk-In rates
I-Rate (Insurance rates)

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38
Q

What is Net Other? What is the goal?

A
Net Other= Sum of CDW, PAI, SLP, GPS, and RAP Sales for a branch
Account #’s
DW=1482
PAI=1486
SLP=1495
GPS=1493
RAP=1382

Package sales

$130/car
$15/car more than previous year

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39
Q

What is Days Earned?

A

Days Earned is the number of times a unit is rented within a 24-hour period. Can be more than 100% if the car is rented more than once within that 24-hour period

The % of cars we earned a day for. You can rent the same car twice a day. Don’t over gain cars

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40
Q

What is Net Other?

A
Net Other= Sum of CDW, PAI, SLP, GPS, and RAP Sales for a branch
Account #’s
DW=1482
PAI=1486
SLP=1495
GPS=1493
RAP=1382

Package sales

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41
Q

How do you increase net other?

A
  • Train employees on how to sell (package sales/no splitting)/Shadowing/Role Play
  • Teach employees about the products
  • Teach employees how to look up their own #s
  • Ticket by Ticket Audit
  1. Set expectations and hold them accountable
  2. Train and develop
  3. Follow up and oversee
  4. Give employee reward/constructive criticism
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42
Q

What is your branch’s number for net other? What is your own stats?

A

San Bruno 2304 Net Other for February=

o 88

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43
Q

What are the protection products and what are the benefits?

A
•	Damage Waiver (DW)
E-CCAR $10.99
I-FCAR $16.99
STAR/SSAR $16.99
IFAR, SFAR, MVAR $19.99
FFAR, PFAR $26.99
Protection of the car and its entirety
Erases collision deductible and prevents claim from being filed in case of accident

An agreement between the renter and Enterprise by which Enterprise agrees to contractually waive its right to collect for damage to or theft of the Enterprise vehicle subject to the actions that void DW

Benefits=

  • No deductible to pay
  • No claims filed against the renter’s insurance company for damage to or theft of the rental vehicle, limiting the risk of potential premium increases
  • No out of pocket expenses

• PAI (Personal Accident Insurance)
$3.00/day and for 15 Passenger Vans $7.00
Protects the driver inside and outside the vehicle. Covers $150 towards an ambulance and up to 3,500 worth of medical bills

PAI, underwritten by Empire Fire and Marine Insurance Company, is an insurance product that provides accidental death and accidental medical expense protection fro the renter, authorized drivers, and passengers.

Benefits=

  • Payment in addition to any other insurance or compensation they may receive
  • Help with out of pocket expenses or deductibles
  • Peace of mind driving
  • Only renters receive protection for a covered accident during the rental period extending 24 hours per day In or Out of the Enterprise vehicle
  • Accidental death benefit of $100,000
  • Ambulance benefit of $150
  • Accidental medical expense benefit not to exceed $3500

• PAI/PEC (Personal Accident Insurance/Personal Effects Coverage)
PAI/PEC is only offered at airport locations
PAI/PEC, underwritten by Empire Fire and Marine Insurance Company, is an insurance product that provides renters, authorized drivers and passengers accidental death and accidental medical expense protection and coverage to protect their personal belongings against theft or damage throughout the entire rental period

Benefits=

  • Coverage for those items personally owned by the renter and the renter’s immediate family members who permanently reside in the same household and are traveling with the renter at the time of loss and additional authorized drivers listed on the rental agreement
  • Peace of mind driving
  • Payment in addition to that received from any other source

• Supplemental Liability Protection (SLP)
$12.44/day
Covers the driver up to $1 million dollars of liability

Provides protection to cover liability for injuries or death to third parties of damage to a third party’s property if the renter or authorized driver is at fault in an accident

Benefits=

  • Liability coverage up to $1 million
  • Protection that would be exhausted before renter’s own insurance would need to become involved
  • Financial protection against third party claims bought against the renter or authorized driver

• Roadside Assistance Protection (RAP)
$4.99/day
RAP is an agreement between the renter and Enterprise by which Enterprise agrees to contractually waive its right to collect for key lockout service, key delivery service, fuel delivery service, jump start service, and flat tire service to the Enterprise vehicle, subject to the actions that void RAP.

Benefits=

  • No charge to install a spare tire
  • No out of pocket expense to the renter for a battery boost in an attempt to start the vehicle
  • No cost to the renter if the keys become locked inside the vehicle
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44
Q

What are the 7 points of sale?

A
Car Sales
Corporate Leads
Package Sales
PPG (prepaid gas)
GPS and Car Seat
RAP (roadside assistance)
Upgrades

(Helpful Tip to Remember: CC PP GRU)

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45
Q

What is I-Rate? What is the plan for I-Rate?

A

Insurance Rate

Plan=
Maximizing
Get customer to pay tax
Break rate to make rate
If a customer paying tax, make customer aware of this. Break rate to make rate= Break the rate of a higher classed vehicle in order to maximize. Bring it lower within the customer’s policy or over the policy even if it’s only a dollar upgrade for a substantially nicer vehicle. $1=$30 IPC Ex. If insurance company is paying for Standard size, but only have a Full size and Intermediate, change the rate of the Full size to Standard.
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46
Q

What is the goal for I-Rate?

A

$34/day

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47
Q

What is Operating Profit?

A

It’s your profit from operating the whole branch
Pure profit
How much cash you got
It is the profit earned from the business’s operations.
It is what it cost to operate the whole branch.

=IPC (income per car)-BE (break even)=OP

(Income-expenses (breakeven)=operating profit

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48
Q

What is the formula for Operating Profit?

A

=IPC (income per car)-BE (break even)=OP

(Income-expenses (breakeven)=operating profit

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49
Q

What is the formula for breakeven?

A

BE=costs + expenses + overhead

IPC-OP= Breakeven

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50
Q

What does breakeven mean?

A

It is the number where the business neither makes a profit nor makes a loss

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51
Q

What is the goal and expectation for Operating Profit?

A

Goal is 20% over previous years #’s
$150/per car

Expectation 10% over previous years #’s

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52
Q

What are Per Units?

A
Reserves, Gas
Uninsured losses
Personnel
T&E (travel and entertainment)
Customer Satisfaction
Referral commissions
Bad debt
Overhead
OP (operating profit)
Vehicle adjustment

(Helpful Tip to Remember: RGU PT CR BOOV)

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53
Q

What is a Per Unit Analysis Report?

A

Per Unit Shows the Profit/Loss measured per car of a certain Branch/Area/Region

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54
Q

What is EHI’s Fiscal Year?

A

EHI’s Fiscal Year runs from August 1st through July 31st every year.

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55
Q

What is number of units? What is the goal and expectation?

A

Number of units is the average number of units in the fleet for that month.
Goal= 10% over last year’s #’s for the month

Expectation 7% over last year’s #’s
1% over prior month

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56
Q

What is C&I Revenue? What is the account #? What is the formula? What is the goal?

A

Customer and Internal Revenue (1480)
Customer= Revenue we generate form the rental of a vehicle. This includes the income we make from the rate on the contract, any young or additional driver fees, as well as any mileage charged.
Internal= Revenue we generate from billing a department within the company for a rental vehicle
Rate/Time and Miles/Drop Fees/Young Driver Fee’s

Avg. rate x Utilization (DE) x Days in Month=C&I

$930/$960
5%-10%

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57
Q

What is the % of Days Earned? What is the Goal and Expectation? How much lower/higher is it below/above utilizaiton?

A

% of Days Earned is the number of times a unit is rented within a 24-hour period
Goal is 94%
Expectation is 93%

Utilization is about 3% lower

58
Q

What is Total Revenue? What is the formula? What is the goal?

A

The total of all revenue that we generate per car per month
C&I revenue +net other= total revenue

$1030/1060
$30 or 5%-10% than last year

59
Q

What is your plan to increase # of units?

A

PDM

Fleet Plan=PDM

60
Q

What is the % of Days Earned? What is the Goal and Expectation? How much lower/higher is it below/above utilizaiton?

A

% of Days Earned is the percentage of our fleet that is on rent at any time that month.
Goal is 94%
Expectation is 93%

Utilization is about 3% lower

61
Q

What is Gross Costs? What is the goal for Gross Costs?

A

Any and all costs associated with running our business
=Maintenance cost, Depreciation, Tax and License Fee, Interest Fee, DR Liability, Collision and Comprehensive, Miscellaneous Cost, Fuel Cost

Example: I buy a car and must pay interest on it. Then I must pay taxes on it and the fees to get it licensed. Then every once and a while I must pay for maintenance. The car will depreciate. If I get into an accident I must have some sort of reserves to pay for damages, because I have direct liability. I also must provide the vehicle with fuel and for miscellaneous things on the car.

Goal for Gross Cost= $410

Tip to Help Remember: F MC Tim DD
Fuel Cost
Maintenance Cost
Collision and Comprehensive
Tax and License Fee
Interest Fee
Miscellaneous Cost
DR Liability
Depreciation
62
Q

What is Days Earned Growth? What is the goal?

A

Days Earned Growth is the percentage difference between the current and the prior year month’s Average Days Earned.

Goal is 7% every fiscal year.

63
Q

How do you increase C&I Revenue?

A
  • Sales Tracker
  • Type Tickets Correctly
  • Counter Ticket Plan= Look through contacts and if people are giving free upgrades there is a problem
  • Match right DW price with right rate
64
Q

What is Total Revenue? What is the formula?

A

The total of all revenue that we generate per car per month

C&I revenue +net other= total revenue

65
Q

What is the goal for Total Revenue?

A

5% over last year’s #’s

66
Q

How can you increase income?

A
  • Run tighter (1% increase in DE%=$7-$10 increase in income)
  • Sell more Net Other products (DW, PAI, SLP, RAP, and GPS)
  • Upgrade customers ($1 increase in Avg. Rate=$30 increase in IPC)
  • Set goals as a team daily for average rate, net other, occupancy
67
Q

What is Gross Costs? What is a good # for Gross Costs?

A

Any and all costs associated with running our business
=Maintenance cost, Depreciation, Tax and License Fee, Interest Fee, DR Liability, Collision and Comprehensive, Miscellaneous Cost, Fuel Cost

Example: I buy a car and must pay interest on it. Then I must pay taxes on it and the fees to get it licensed. Then every once and a while I must pay for maintenance. The car will depreciate. If I get into an accident I must have some sort of reserves to pay for damages, because I have direct liability. I also must provide the vehicle with fuel and for miscellaneous things on the car.

Good number for Gross Cost= $410

Tip to Help Remember: F MC Tim DD
Fuel Cost
Maintenance Cost
Collision and Comprehensive
Tax and License Fee
Interest Fee
Miscellaneous Cost
DR Liability
Depreciation
68
Q

Breakdown what is each component in Gross Cost.

A

1) Fuel Cost
Gas (1488)
2) Maintenance Cost
It is the cost associated with maintaining our fleet. This includes both corrective and preventive maintenance. Internal maintenance is reserved for branches operating their own maintenance facility. Example= Airport
Preventative: oil changes, brakes, window wipers Examples: replacing light bulbs
3) Collision and Comprehensive
It is the amount of dollars reserved from a branch’s revenue to be able to pay for the future losses.
It is calculated on a 12 month rolling average with a 10% cushion to pay for any increase in labor/part costs.
Goal is to be $30/car or under
Loss Per Car
=FLAVR
4) Tax and License Fee
The cost with licensing our fleet
5) Interest Fee
The interest we pay on the principal amount we borrow to purchase our vehicles.
5) Miscellaneous Costs
Any miscellaneous cost incurred while running our fleet
Example: parking, taxis, and airport drops
6) DR Liability
The cost of self-insuring our fleet for liability
The cost is agreed at the beginning of the fiscal year and is the same every month. It is a 3-year rolling average.
7) Depreciation
The reduction in the resale value of a car is depreciation. We depreciate our cars at 1.7% each month in a fixed line. Higher end vehicles have a higher depreciation. It is the largest cost on the statement.

Tip to Help Remember: F MC Tim DD
Fuel Cost
Maintenance Cost
Collision and Comprehensive
Tax and License Fee
Interest Fee
Miscellaneous Cost
DR Liability
Depreciation
69
Q

What is the goal for collision and comprehensive? How is it calculated?

A

It is calculated on a 12 month rolling average with a 10% cushion to pay for any increase in labor/part costs.
Goal is to be $30/car or under

70
Q

What goes into Reserves? How is it calculated?

A

(F)radulent Rental, (L)egitmate Theft, (A)ged Counter tickets (LC’s Bad Debt), (V)andalism over $500, (R)enter w/ DW

Rolling 12 month average of all unrecovered losses + 10%

71
Q

How do you lower reserves/collision and comprehensive?

A

o Fraudulent Rental=
o Proper underwriting, using black lights
• 2 Phone #’s- one has to be a local contact
• Make sure Driver’s License and Credit Card match
• Fill out a Cash Qual form
• Verify all info on Cash Qual form
• Use of correct DW price according to MSRP (manufacture sales retail price)
• Correct deposit amounts

o Legitimate Theft=

o Aged Counter Tickets=
o Collecting deductibles
o Purpose of rental (business covers damages?)
o Renter’s insurance info (insurance paying for damage?) Counter Ticket
o Detailed DX’s Reporting
• File claim with customer there

o Vandalism Over $500=

o Renter with DW=
o Fact Finding (fact finding in case DW can be voided due to facts found)
o Shopping vehicles immediately
o Info for other parties (if 3rd party responsible)

72
Q

What is the goal for reserves?

A

$30/car

73
Q

How do you manage Referral Commissions?

A

NATRES, internet sites, hotels, body shops, dealerships, sign people up for an E-Plus membership

Can’t really control due to agreements with these vendors. You pay them X amount regardless or % of referrals. The only way you can control is by growing your fleet to spread the costs.

  • Make sure referral sources are on a percentage basis and not a flat rate
  • Monitor source analysis so we can lower expenses if business begins to dwindle
  • Try to make as many reservations as possible over the phone
  • Always listen to what the accounts want before making an offer
  • Give employee their own shops to focus on
74
Q

What is the account # for gas? What is Fuel Cost made up of?

A

Gas (1488)

Fuel is made up of 3 categories

1) Fuel Collections= Revenue we generate from billing fuel onto our customers on rental tickets-this number is shown as a credit on the per units
2) Fuel Costs=the cost of filling our fleet with fuel
3) Net Fuel=the difference between our collections and our costs

75
Q

What is the plan to lower gas?

A
  • Hold customer accountable for re-fueling by saying “Did you get a chance to re-fuel?”
  • Fuel should be revenue not an expense
  • Sell our fuel options-PPG, etc.
  • No full tanks on every car, ½ tank
  • Have gas goal
  • Follow through and collect on it
  • Minimize spending
  • Not waiving gas
76
Q

What is the goal for gas?

A

$5/per car

77
Q

What is Personnel Expense?

A

The salary, bonus, overtime, and benefits associated with an employee (BM, ABM, MA, MT, CSRs, Interns, and Car Preps) all pooled together. It is the largest expense on the statement.

Wages
Bonuses
Benefits
OT-for all employees up to BM (branch manager)

78
Q

How can you lower Personnel Expense?

A
Manage OT hours
Flex days, Early release, Lunches/rest periods
Ensure everyone takes lunches every day
Keep car prep hour log. No OT
Audit time sheet

Let highest paid people leave first then service agents-BM is last to leave

Keep everyone at correct hours: Assistants: 51 hours, MTs: 49 hours, Part time employees: 29 hours

79
Q

What is the goal for Personnel Expense?

A

Under $150/car

80
Q

What is Operating Expenses?

A

=Referral expense, bad debt, customer satisfaction, uninsured loss, credit card charges, advertising expense, call centers, T&E

(Helpful Tip to Remember: RBC UC ACT)

81
Q

What is Referral Expense? What is the Account #?

A

Referral Expense/Commissions (0535)

The cost of any referral commissions paid out within the month. This includes local and national referral commissions.

Commissions for NATRES (reservations customers made online), Internet sites, Hotels, B/S’s (body shops) and Dealerships

82
Q

How can you lower Bad Debt?

A
  • Collecting payment at time of close
  • Staying on top or A/R’s, working all A/R’s
  • Do not accept personal checks
  • Proper underwriting
  • Callbacks-pulling customer out of car quickly when they are down money and behind on payments
  • Work Close Pends Daily
  • Close Drops
  • Grow your fleet

o For 90 Days=
• Continue to work A/R
• Set up Direct Bill/claim #

o For Force Charges=
• Follow Up With Callbacks- pulling customer out of car quickly when they are down money and behind on payments
• Stay ahead on deposits-Always be $200 above rental or $100 for direct bill
• Notify Branch Manager if a credit card declines
• Notify Area Manager if callback is $100 behind
• Look at: Rate, DB (Y/N), Deposit amount, protections to see out of pocket expense and make sure information is correct
• All conversations should be noted in callbacks
• Proper Underwriting

83
Q

What is the goal for Referral Commissions?

A

$25 to 50/car

84
Q

What is Bad Debt? What is the Account #?

A
Bad Debt (0590)
Bad debt is any uncollectable debt that was billed to a customer or an account and was not collected with 90 days
30-day cash rentals
Payments not received in 90 days
Charge backs (hit in month they occur)
Bounced checks (hit in month they occur)
JV’s (journal vouchers)
A/R’s
Cash 23A= Force Charges
Chargebacks (ex. when customer calls bank and says it was a fraudulent transaction)
Credit Write Offs
85
Q

How can you lower Bad Debt?

A
  • Collecting payment at time of close
  • Staying on top or A/R’s, working all A/R’s
  • Do not accept personal checks
  • Proper underwriting
  • Callbacks-pulling customer out of car quickly when they are down money and behind on payments
  • Work Close Pends Daily
  • Close Drops
  • Grow your fleet

o For 90 Days=
• Continue to work A/R
• Set up Direct Bill/claim #

o For Force Charges=
• Follow Up With Callbacks
• Stay ahead on deposits-Always be $200 above rental or $100 for direct bill
• Notify Branch Manager if a credit card declines
• Notify Area Manager if callback is $100 behind
• Look at: Rate, DB (Y/N), Deposit amount, protections to see out of pocket expense and make sure information is correct
• All conversations should be noted in callbacks
• Proper Underwriting

86
Q

What is the goal for Bad Debt?

A

$5/car or lower

87
Q

How is Bad Debt estimate calculated?

A

Add 90 day and 60 day cash totals and divide by fleet

88
Q

What is Customer Satisfaction? What is the account #?

A
Customer Satisfaction (0531)
This is the total of any write offs from rental tickets for customer satisfaction

Write offs to remedy customer’s experience

89
Q

How can you lower Customer Satisfaction?

A
  • Make sure we’re sourcing things correctly
  • Overcharge vs. 0531
  • Not using customer satisfaction for overcharge
  • Giving free upgrade on next rental instead of writing off, it encourages repeat business
90
Q

What is the goal for Customer Satisfaction?

A

$3/car

91
Q

What is Uninsured Loss?

A

Any loss incurred on a vehicle not currently on rent

CLUEV
=(C)onversions, (L)ot damage/Lot Theft, (U)ndomented damage, (E)mployee Losses (OX), (V)erifiable Fraud

92
Q

How can you lower Uninsured Loss?

A

CLUEV
=(C)onversions, (L)ot damage/Lot Theft, (U)ndomented damage, (E)mployee Losses (OX), (V)erifiable Fraud

o Conversions=
• Proper Underwriting
• 2 Phone #’s- one has to be a local contact
• Make sure Driver’s License and Credit Card match
• Fill out a Cash Qual form
• Verify all info on Cash Qual form
• Use of correct DW price according to MSRP (manufacture sales retail price)
• Correct deposit amounts
• Debit Card Policy
• Keeping up on callbacks/Have a callback plan
• Make sure everyone has an equal amount
• Report to manager if customer is down $50
• Stay ahead on deposits-Always be $200 above rental or $100 for direct bill
• Notify Branch Manager if a credit card declines
• Notify Area Manager if callback is $100 behind
• Look at: Rate, DB (Y/N), Deposit amount, protections to see out of pocket expense and make sure information is correct
• All conversations should be noted in callbacks

o Lot Damage/Lot Theft=
• Park under cameras/good lighting
• Keep Lot Organized

o Undocumented damage=
• Proper Truck to Truck- training, holding employee accountable
• DX/OX dropped vehicles from other branches
• Shopping vehicles immediately after DX (take car to body shop)

o Employee Losses=
• Practice safe/cautious driving
• Taking the right vehicles out for pick ups
• Full size or below for pickup

o Verifiable Fraud=

93
Q

How do you manage/control Operating Profit?

A

Grow your income and lower your breakeven (help reduces costs)

94
Q

What is the goal for Uninsured Loss?

A

$6/car or less

Under $550

95
Q

What is the formula for Vehicle Adjustment? What is the goal?

A

Wholesale value- Reduced Book Value +EDA= FLIP

EDA= estimated deliver of arrival

$2/car

96
Q

What is your branches current number for Uninsured Loss?

A

San Bruno 2304 Uninsured Loss for February=

o 5

97
Q

What type of loss makes up the majority of your branch’s uninsured loss?

A

Undocumented damage

98
Q

What is Net Profit? What is the goal?

A

The Total profit of the business
Your OP +Vehicle Adjustment (FLIP)=Net Profit
OP+I.A.= Net Profit

$150

99
Q

What is T&E?

A

Travel and Entertainment
T&E is any expense incurred by the branch for any business-related travel or entertaining. This includes staff entertaining, client marketing, or training.

Training lunches
Top Performer Events/Dinners
Account Lunches
Orlando Trip for Area Managers

100
Q

How can you lower T&E?

A
  • Stay within your limits

- Get your bang for your buck (Example: the account you take for lunch should be the most profitable)

101
Q

What is the goal for T&E?

A

$2/car

Relevant to operation, 80% to accounts. 20% to employees

102
Q

What is Branch Overhead?

A

=Rent, MAG, Taxes Building and Land, Depreciation, Insurance Building Other, Repairs and Maintenance, Phone, Supplies, Janitorial, Other Expenses, Group Overhead, Corporate Overhead
1) Rent
The monthly rent cost of our rental branch premises
2) MAG
The rent we pay for our airport locations in an agreed percentage of the revenue we generate in the month at these branches
3) Taxes Building and Land
The monthly cost of business taxes for our branches.
4) Depreciation
The monthly depreciation of fixed assets
All fixed assets are set up over a specific useful life Example 36 or 60 months. The cost of the asset is then split over this period and expensed each month
5) Insurance Building Other
The cost of building insurance usually paid to the landlord.
6) Repairs and Maintenance
The cost of any repairs carried out to branches
This column also includes the monthly expense of annual service contracts and trade-dress refits
7) Phone
Monthly telephone charges for landlines within the branch.
8) Supplies
The cost of any stationery supplies and Xerox services who scan rental contracts.
9) Janitorial
The cost of janitorial supplies, CAM Charges, confidential waste, waste disposal, and cleaning of the branches
10) Other Expenses
Miscellaneous overhead costs incurred in running branches
For example: postage, computer supplies
11) Group Overhead
Expenses related to operating the group. For example: utilities and rent at the Group Admin office as well as admin employee’s salaries
Cost of running 99 and AA, Area Managers’ wages/bonuses
12) Corporate Overhead
Expenses related to operating corporate offices. For example: utilities and rent at the corporate offices as well as admin employee’s salaries
Cost of running St. Luis Head Quarters

103
Q

How can you manage/control Overhead?

A

Grow your fleet to reduce cost

104
Q

What is the goal for Overhead?

A

No goal really. It varies from branch to branch. You can only control it through growth to help spread cost

105
Q

What is Vehicle Adjustment?

A

The profit we make off FLIP/Pull Cars

106
Q

What is the formula for Vehicle Adjustment?

A

Wholesale value- Reduced Book Value +EDA= FLIP

EDA= estimated deliver of arrival

107
Q

How do you control Vehicle Adjustment?

A

Make sure pull cars are pulled in timely manner (2 days) and ensure proper maintenance throughout car life to ensure good condition and damage free.

108
Q

What is the goal for Undocumented Damage?

A

$4/car

109
Q

What is Net Profit?

A

The Total profit of the business
Your OP +Vehicle Adjustment (FLIP)=Net Profit
OP+I.A.= Net Profit

110
Q

What are marketing questions to Body Shops?

A

1) How many cars do you repair per month?
2) Who are your preferred insurance partners?
3) What types of vehicles do you repair most often?
4) Of your customers how many need rentals?
5) What determines who you send your customers to?

111
Q

What are marketing questions for Dealerships?

A

1) How many repairs does your dealership do per month?
2) What is the difference between warranty and internal jobs?
3) What is your loaner program like?

112
Q

What are marketing questions to Corporations?

A

1) How many employees work for your company?
2) What are your typical travel needs?
3) What is your daily per diem budget?
4) What is your local vs. out of town needs?

113
Q

What are marketing questions for Hotels?

A

1) What is your current occupancy rate?
2) What is your typical number of guests?
3) What are your needs for guests?
4) What does your seasonality look like? Weddings, etc.

114
Q

What is the phone script?

A

Thank you for calling Enterprise, this is ______ how may I help you?
Can I ask you a few questions to quote you the best rate?
Is this rental through insurance, for personal use, or is your car in the shop?

Quote accordingly to answer and car class
(Make sure to qualify the customer. Are you 25 or older with a major credit card?)

115
Q

What are the 4 steps to sales process?

A

Jelly Beaning
• Conversational period
• Helps the customer adjust to your personality and selling style

Fact Finding
• Helps you learn the customer’s needs and determine how Enterprise can best meet those needs

Presentation
• Can be formal or informal
• Formal=scheduled meeting/Informal=requires you to think on the spot

Close
• Watch for buying signs
• Confirming the value of your solution
• Ask if they have additional questions
• Restate the customer’s needs and concerns
• Refer to Enterprise solution you suggested
• Confirm value of solution
• “Do you believe that the Enterprise program can accomplish your goals?”

116
Q

How can you grow your fleet?

A

Phones
Marketing (PDM’S (performance development meeting)/BOSS (business outside sales system) Notes)
Pricing (competition)

117
Q

What is a PDM? What does it stand for? What is the marketing expectation for a MT?

A
  • PDM stands for performance development meeting.
  • PDM are designed to have a targeted outside sales strategy. A tool used to determine which accounts to market in a given month.
  • Everyone in the Branch has a PDM
  • PDM’s are conducted monthly between the BM and MT tool in determining action steps, this will help hone in on which accounts to market in a given month
  • Marketing expectation for MT is 12 sales calls per month including 1 lunch/event with an account
  • PDM is an opportunity for your direct supervisor (Branch Manager) to sit down and discuss every month the goals and expectations that have been set for you in marketing. The PDM sets the next set of expectations for the next month specifically touching on marketing, sales and service calls, and growth.
118
Q

What is BOSS? What does BOSS stand for?

A

BOSS= Branch Outside Sales System
After marketing, record your notes in BOSS immediately when you return, this way everything you just discussed will be fresh in your mind and you will be able to properly transcribe your notes into the system to be shared with your Branch and Area Managers at a later date. Set a follow up date/action step if needed.
All accounts in BOSS should be visited within every 90-day period.

Every employee should have a sales area assigned to them.
Sales Area 1= Branch Manager
Sales Area 2= Assistant Manager
Sales Area 3-8= Rest of Branch

Corporate Accounts by Volume=
A= Accounts visited in person monthly
B= Accounts visited in person quarterly
C= Accounts called on the telephone quarterly
D= Prospect Business Accounts
119
Q

What are the victories of the month?

A

The successful outcome(s) of PDM action steps

120
Q

What is the difference between sales call and a service call?

A

Sales Call= when we visit a shop with the intent to ask for business or more business
Every branch must send in at least 5 business sales calls per month
• Existing Accounts
o A or B accounts: Large accounts with regular needs
-What percentage of business do you send Enterprise?
-Do you have upcoming events that may require vehicles?
o C Accounts: Inactive or inconsistent accounts
-We haven’t seen business from you in some time. Does your company continue to have car rental needs in the local area?
• New Accounts
-Have you had the opportunity to use Enterprise?
-Can I make any upcoming reservations for you?
• Hotels

Service Call= when we visit an account with the purpose of finding out how we are meeting or not meeting their needs and/or to address any issue that may be present. More importantly to check how business has been with them and to further build a relationship/rapport with him

121
Q

What makes Enterprise better than its competition?

A
Personnel 
Multiple Locations
No Notice Required for Return
Extended Hours
Availability of Cars
Tiered Rate Structure
Local Billing from Location
Variety of Makes and Models 
Specialty Vehicles
122
Q

Marketing to an Insurance Agent

A

1) Direct Referral: get agent to practice direct referral in order to cut out the middleman (body shops)
2) Get them to sell rental reimbursements
3) Couple Service with ERAC: make sure they know we have superior CS (customer service) which can be coupled with theirs. Happy customers are good for both parties. We need to make our service seem as if it benefits the agent more than it does us
4) Sell higher policy limits to drive I-rate (insurance rate)

How many policyholders do you have?
Mention Priority Pass and Direct Bill
Mention ARMS system (Automated Rental Management System) -keeps us, insurance company, and body shops in the loop

123
Q

What are your personal targets and personal marketing successes?

A

-Able to increase business and increase trust with Family Car Care

-Helped grow business Howard Johnson Express
o Before they were unaware of pickup/drop off service
o Able to show our benefits and how we can help her customers

124
Q

What is the Red Blinking Car Plan?

A

Calling customer under blinking car within 20 minutes or less to book reservation. Priority pass every customer
Set a Red Car Captain

125
Q

Marketing to an Insurance Agent

A

1) Direct Referral: get agent to practice direct referral in order to cut out the middleman (body shops)
2) Get them to sell rental reimbursements
3) Couple Service with ERAC: make sure they know we have superior CS (customer service) which can be coupled with theirs. Happy customers are good for both parties. We need to make our service seem as if it benefits the agent more than it does us
4) Sell higher policy limits to drive I-rate (insurance rate)

How many policyholders do you have?
Mention Priority Pass and Direct Bill
Mention ARMS system-keeps us, insurance company, and body shops in the loop

126
Q

What is the goal for Depreciation? How can you control it?

A

$379
Maintain proper fleet mix
Pull cars in a timely manner
Maintain vehicle

127
Q

What is the goal for Tax and Licensing? How can you control it?

A

Goal is $25
Spread cost through fleet size
Make sure tags and stickers are correct

128
Q

What is the goal for Interest? How can you control it?

A

Goal 8%

Grow fleet to spread cost

129
Q

How does a loss/damage hit a branch?

A

-Branch pays $5,000
(2,500 for liability and 2,500 for comp and collision)
-Region pays $2,500
-Corporate pays anything after $2,500

130
Q

What is LPC?

A
  • loss per car

- 1 month snapshot of reserves

131
Q

What is an Aged Counter Ticket?

A

Money not collected on a DX after 90 days

132
Q

How will you split up your 30s, 60s, and 90s?

A

Divide it alphabetically so everyone gets a chance on working on each one

133
Q

What is your own personal goal for Net Other?

A

Beat last year’s #s by $1

134
Q

What is your marketing plan?

A

Set weekly goals and schedules
PDMs
Check source analysis
Written reports for each visit

135
Q

What is the goal for the call center?

A

$12/car

136
Q

What do we pay each credit card company to guarantee payment?

A

AMEX 3%
Visa/MC 2%
Discover 1%

137
Q

For single incident of lot damage or theft, how much can hit the branch that month?

A

$2,500

138
Q

How much can employee accidents be up to for comp/collision and liability?

A

$5,000

139
Q

When a conversion occurs, how much will hit the branch?

A

The entire wholesale depreciation value

140
Q

What is the advertising expense? What is the goal?

A
  • local/group/national advertising
  • includes all forms of advertising: radio, TV, yellow pages

$11/car

141
Q

How can negative FLIP occur?

A

It can occur cause we bought the car at the wrong time, too many accidents, or too many miles.

142
Q

How long must you have a car before selling?

A

6 months