Freebies and Financial Concerns Flashcards
goodbye free lunch: changed with growth of ?
reached highest point during ?
prompted by ?
PR movement
-50s and 60s then declined
increase in professionalism
more common ?
however financial times, independent and guardian all banned
overseas
-freebies
what is wrong with freebies
motive of givers (gifts influence coverage)
- suspicion of the public
- a privileged class (being indebted to others/ think journalists think they are above others)
- appearence of hypocrisy
- the real deal (everything staged managed / would it be same if they were paying for it?)
- direct pressure from gift givers
example of promotional relationship
disney and sony
bought for a cup of coffee
I cant be bought for a ?
-decision makers don’t realize how ?
ham sandwich and a cup of coffee
-easily and often their objectivity is compromised
freelancers face special problems
-beginning freelancers are particularly ?
vulnerable to pressure of freebie givers (no money)
outside jobs
moonlighting: holding down ?
-if reporter need to be careful in?
-traditionally most newspapers and news magazine journalists avoid anything to do with their ? in deference to long standing rules of ?
nowadays common for journalists to produce ?
second or third job is common
- selecting second job
- own org. advertising departments/ keeping news and adv. separate
- journalists to produce special sections for adv.
harder for broadcast journalists to ?
many will not do
separate identities
-advertisements
which contests fall within society’s code of ethics
- no contest should state or imply ?
- should have judging panels dominated by
- cash awards should be accepted only if ?
favorable treatment of cause or subject
- respected journalists or journalism educators
- wholly sponsored by professional journalism org.
two people most tempted by freebies
moochers
young journalists and those with no pay
-freebie not gift/ efforts to influence news decisions
