Class 3 Notes (Writing Shit) Flashcards

1
Q

Busy people want to read complicated or simple shit?

A

They want it simple

K.I.S.S.

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2
Q

Tips for designing gyuer documents

how to guide the reader

A

Analyze audience

choose gyu and readable page layout (most important)

appropriate font size and type

clear headings and sub-headings

Most executives will look at this since they dont have time to read all the shit

separate paragraphs and sentences properly

use graphics and models

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3
Q

How should business writing be?

How to not make them ask “So what? whats in it for me?”

A

purposeful

economical

audience oriented (most important)

Receiver is the most important

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4
Q

What is the 3 X 3 writing process

A
  1. Prewriting (25%)
  2. Drafting (25%)
  3. Revising (50%)
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5
Q

Prewriting

A

Analyze the task and purpose of message (why am i writing)

anticipate the audience reaction as well as secondary audience

Anything on internet will be used against you and shit

adapt by thinking how message will be delivered the most clearly and richly (K.I.S.S)

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6
Q

Drafting

A

research by gathering background data

Organize depending on the context of message (direct or indirect)

draft

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7
Q

Selecting the best chanel, what is it important to consider?

What is the richest medium?

is confidentiality and importance important

what about the speed of delivery?

A

Richest medium is face to face

always need a permanent record (most most most important)

importance and confidentiality are important

Speed of delivery as well as feedback important

Employ richer medium to persuade or personal communication (mooooost important)

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8
Q

Adapting to audiences, how you do that?

A

Identify message purpose and appropriate chanel

Focus on audience benefits (most important)

Do not piss off important people

Conversational but professional

Avoid bypassing and be precise

Express ideas positively > negatively (very very important)

Short words and simple ones

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9
Q

Revising

A

Editing by eliminating useless shit

Proofread by looking for errors in spelling, grammar, punctuation and structure

Evaluate id the message achieves purpose and if the tone is pleasant (feedback?)

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10
Q

Purpose of business messages

A

To inform

Persuade

Promote goodwill

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11
Q

Informal research methods

A

Keeping it simple

Research company files

Talk with colleagues or supervisors

Interview target audience

Conduct informal survey

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12
Q

Formal research methods

A

Internet and databases

Books, articles and other secondary sources

Interviews and surveys

Test with experimental and control groups

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13
Q

Conducting primary research

Basically, first hand research

A

Surveys

Interviews

Observation (fkn gyu)

Experimentation

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14
Q

how to prepare surveys?

A

Select survey population carefully

Explain why its necessary (super important)

Limit number of questions

Use incentives

Use questions that produce quantifiable answers

Vag ambiguous questions

Make it easy to return surveys

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15
Q

how to conduct gyu interviews?

A

Locate expert

Prepare for interview

Professional attitude

Questions objective and friendly (most important)

Watch the time

End graciously

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16
Q

Observation

A

Plan carefully

Decide what or whom youre observing

Decide how often observations are needed

Take notes of the event, actions and settings

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17
Q

Experimentation

A

Produces data that suggests cause and effect

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18
Q

Secondary sources

A

Vag google

Books and catalogues

Periodicals: print and electronic indexes

Research data bases like Ebsco

Online search tools (vag on diiiis)

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19
Q

what does documenting information do to reader and writer?

A

Strengthens argument (most important)

Protects from plagiarism

Instructs reader

Saves time

20
Q

Before drafting message, what must you consider regarding the receiver?

A

What does receiver need to know?

Does the receiver need to respond or take action?

If so, give clear instructions on how and when

21
Q

Organize ideas into strategies, how to do it?

how do you write your thing, like sentences and all

A

Max 20 words

Dont be fancy keep it simple

Professional but conversational

No dumb mistakes

22
Q

If audience is pleased, interested or neutral, what strategy should you use?

A

Direct strategy

Say good news and main idea first

Give evidence after

23
Q

If audience displeased, not interested, disappointed or hostile

What strategy to use?

A

Indirect strategy

Say evidence and side ideas first

Bad news or main idea comes after

24
Q

How to write gyu paragraph?

A

One idea per paragraph

Gyu topic sentence at start

Organize thought logically

End with concluding sentence (should be summary)

8 or fewer printed lines should be the paragraph

25
Q

Revising messages: what gotta do for that?

A

Aim to shorten message

Vag on excessive expressions

Remove empty words

Keep it simple

Proofread to catch errors

26
Q

What can executives and others believe if you make grammatical errors?

A

Lazyness

No good education

No credibility

do not mispell names

27
Q

How to evaluate effectiveness of message?

A

Is message clear enough?

Does it convey what i wanna say?

Does it achieve purpose?

How will i know if it succeeds?

28
Q

Feedback

A

The only way to know if what youre trying to sell or convince is gyu

Allows us to see if message we send conveys what we want to convey

29
Q

will anything on the internet be used against you

A

yeeee

thats why gotta consider audience

30
Q

do executives hate fancy language

A

yeeeee

31
Q

how long should a paragraph be?

A

8 lines or fewer

32
Q

what is a purposeful business writing

A

solve problems and convey information

33
Q

what is a economical business writing?

A

don’t waste reader’s time

34
Q

what is an audience oriented business writing

A

look at problem from reader’s perspective

35
Q

analyzing audience: what does this mean?, what do you have to ask yourself

A

finding the purpose

what do you want them to believe

what Chanel should you best choose?

36
Q

anticipating audience: what does this mean?, what do you have to ask yourself

A

what do they already know?

how will their response be?

37
Q

how should you do your research?

A

gathering data of shit you should know

consider how much the audience already knows

38
Q

how to draft

A

first draft usually quick

focus on short clear sentences using active voice

39
Q

editing your message

A

remove useless words

make it shorter and consice

make it gyuuu

40
Q

proofreading, what is it?

A

take time to read every message carefully

look for grammar errors

ia format consistent?

41
Q

evaluate

A

does it meet required goal?

did I encourage feedback?

42
Q

is it important to consider a secondary audience

A

yes AF

43
Q

in a survey should you limit the number of questions or write as many as you can?

A

limit boooy

44
Q

what type of question should you avoid in a survey?

A

ambiguous questions

45
Q

How to make outline

A

main topic in title

divide topic In major components

then in major components, make subpoints

46
Q

does business language include slang?

A

nah boy

47
Q

is business language professional, conversational, or both, or neither

A

it can be both

has to be in the middle